Skip to main content

Healthcare seeking behaviour among self-help group households in Rural Bihar and Uttar Pradesh, India



In recent years, supported by non-governmental organizations (NGOs), a number of community-based health insurance (CBHI) schemes have been operating in rural India. Such schemes design their benefit packages according to local priorities. This paper examines healthcare seeking behaviour among self-help group households with a view to understanding the implications for the benefit packages offered by such schemes.


We use cross-sectional data collected from two of India’s poorest states and estimate an alternative-specific conditional logit model to examine healthcare seeking behaviour.


We find that the majority of respondents do access some form of care and that there is overwhelming use of private providers. Non-degree allopathic providers (NDAP) also called rural medical practitioners are the most popular providers. In the case of acute illnesses, proximity plays an important role in determining provider choice. For chronic illnesses, cost of care influences provider choice.


Given the importance of proximity in determining provider choice, benefit packages offered by CBHI schemes should consider coverage of transportation costs and reimbursement of foregone earnings.

Peer Review reports


Healthcare financing in India is still largely reliant on out of pocket spending (OOPS),Footnote 1 exposing many households to financial hardship or causing them to forego care altogether [13]. Since 2008, the government has been offering inpatient coverage through a scheme called Rashtriya Swasthya Bima Yojana (RSBY) for those below the poverty line, but outpatient care, representing some 80 % of total health expenditure, is generally still not included [4, 5]. In the absence of other solutions to ease OOPS, a number of non-governmental organizations (NGOs) have introduced community-based health insurance (CBHI) schemes in rural India [6, 7]. These schemes have different benefit-packages, reflecting both different priorities within a demand-driven model, and unequal availability of services across rural locations.Footnote 2 Clearly, a good understanding of household healthcare seeking behaviour can inform how well such schemes respond to perceived priorities.

There is some evidence on determinants of health-seeking behaviour in urban settings in India [814]. However, studies based on rural India are comparatively sparse [4, 1517]. Ager and Pepper [18] reported that in 1996 primary healthcare centres were relatively underused in rural Odisha and that households preferred (qualified and unqualified) private providers.Footnote 3 They reported that reputation of provider, cost and ease of access were important in influencing provider choice. Using data from India’s National Sample Survey Organisation (NSSO), Borah [19] and Sarma [20] found that the demand for healthcare in rural areas is negatively affected by the price of healthcare and distance to a healthcare facility. They concluded that poorer households were more price-sensitive, with higher elasticity of demand in seeking care for children than for adults. Gautham, et al. [21], using data from household surveys, key informant interviews and focus group discussions, found that the majority (92 %) of respondents in Andhra Pradesh visited private providers, of which 75 % visited non-degree allopathic providers (NDAP); and in Odisha, 53 % of respondents sought allopathic care, of which about 76 % were NDAP. The main reasons for such choices were providers’ proximity, and their readiness to make home visits when needed.

The main objective of this paper is to examine and understand healthcare seeking behaviour with a view to drawing lessons on the design of benefit packages offered through CBHI schemes. In particular, this paper provides evidence on the healthcare seeking behaviour of a specific but important group in rural India, namely households affiliated to self-help groups (SHG). The study was carried out against the backdrop of the introduction of CBHI schemes, implemented by local NGOs, which were going to offer insurance to households where at least one member was affiliated to a self-help group in March 2010 (see Doyle et al., [22] for further details). The study draws on baseline surveys which were conducted a year prior to scheme launch and focuses on rural Uttar Pradesh and Bihar, two of India’s most populated, poorest and least urbanized states, with large gender differences. Footnote 4 As SHG households are typically poorer and less educated than the general population our analysis sheds light on the healthcare seeking behaviour of a relatively marginalized population in rural India [23].Footnote 5

We begin the analysis by estimating the probability of seeking any out or inpatient care. Second, we model the probability of seeking care from a specific provider, while distinguishing between patient and provider characteristics. Third, our analysis distinguishes between care sought for acute and chronic conditions, between outpatient and inpatient care, and we examine the probability of seeking care from a wider range of providers.

The paper is organized as follows: the methods (data and analytical techniques) are described in section 2, followed by results in section 3. Section 4 contains a discussion and concluding remarks.


Data and specification

The data used in this paper is drawn from household surveys conducted between March and May 2010 in Kanpur Dehat and Pratapgarh districts in Uttar Pradesh and in Vaishali district in Bihar.Footnote 6 As mentioned above, these baseline surveys preceded the implementation of three CBHI schemes which offered insurance to targeted households.Footnote 7 The target group consisted of 3686 SHG households (1284 in Pratapgarh, 1039 in Kanpur Dehat and 1363 in Vaishali) representing 21,366 individuals. All targeted households were surveyed. The primary respondents were the SHG members themselves or the head of the household, if the member was unavailable. Information on other household members was collected from the primary respondents.Footnote 8

While the survey gathered information on a wide range of socio-demographic and economic characteristics, of particular interest is the detailed information collected on health status, self-reported symptoms experienced during the four weeks preceding the survey for outpatient care and one year for inpatient care, and choice of provider. Respondents who reported an illness were asked whether they sought care, and if so, from which type of provider. Data pertaining to the following pre-selected providers were collected: traditional healers, priests, pharmacists, NDAPs, nurses, qualified private doctors, qualified public doctors, specialist public doctors, specialist private doctors and ‘others’.Footnote 9

Outpatient episodes were separated into acute or chronic.Footnote 10 For chronic illnesses, information was gathered on the most recent visit; for acute illnesses, information was gathered for up to three illnesses and three visits per illness in the four weeks preceding the survey. While we have data on multiple illnesses and multiple visits, the analysis deals mainly with choice of healthcare provider for the first illness and the first visit, as most individuals (98 %) experienced only a single illness during the four-week period. While there are repeat-visits for the same illness, the number of cases is not as large as the first visit and perhaps more importantly, as will be discussed later, the choice of provider does not vary substantially in subsequent visits. In the case of inpatient care the survey enquired whether any household member had been hospitalized in the 12 months preceding the survey.

Consistent with the existing literature, the probability of healthcare use and the choice of provider are modelled as functions of individual and household level covariates [19, 20, 24]. The individual characteristics include the respondent’s demographics, educational attainment, occupational status and self-reported health status. For models related to acute illnesses, we use the socioeconomic characteristics of the household head, since a substantial proportion of the sample consists of children (41 %). We control for the nature of the respondent’s illness by including a set of self-reported symptom variables and health status is measured by the generic quality of life variable (EQ5D) which contains information on five dimensions of health: mobility, self-care, pain, ability to perform usual activities and mental health status. The scores from each question are converted into an index that is increasing in health and ranges between −1 to +1 using the procedure suggested by Dolan [25]. As these questions were administered only to individuals older than 12 years, the EQ5D measure is only used while modelling the probability of obtaining care for chronic conditions which is estimated only for respondents older than 12. Household level covariates include household size and gender of the household head, whether a household belongs to a scheduled tribe or caste and household socioeconomic status as captured by (the log of) per capita consumption.Footnote 11

Analytical technique

The probabilities of using acute and chronic outpatient care, and inpatient care, are modelled using probit specifications. We consider the probability of using outpatient care conditional on reporting an illness while for the probability of inpatient care we use the full sample.

To model the choice of healthcare provider for outpatient care, we use an alternative-specific conditional logit model [26]. This has the advantage of allowing both individual and provider level characteristics to influence the choice of healthcare provider [19, 27, 28] and does not require arbitrary choices as in the case of a nested logit model [2931]. The probability that individual i chooses healthcare provider j (out of a set of m providers) can then be written as:

$$ {\mathrm{p}}_{\mathrm{i}\mathrm{j}}=\frac{ \exp \left({\mathrm{x}}_{\mathrm{i}\mathrm{j}}^{\hbox{'}}\upbeta +{\mathrm{z}}_{\mathrm{i}}^{\hbox{'}}{\upgamma}_{\mathrm{j}}\right)}{{\displaystyle {\sum}_{\mathrm{l}=1}^{\mathrm{m}}} \exp \left({\mathrm{x}}_{\mathrm{i}\mathrm{l}}^{\hbox{'}}\upbeta +{\mathrm{z}}_{\mathrm{i}}^{\hbox{'}}{\upgamma}_{\mathrm{l}}\right)},\ \mathrm{j}=1,\dots,\ \mathrm{m} $$

where \( {x}_{ij} \) are healthcare provider specific regressors and \( {z}_i \) are individual specific regressors.

Since respondents only report information such as cost and travel time for the providers they actually visit, following established practice [19, 27, 32], we impute costs and time faced by each individual and for each provider.Footnote 12 We estimate a log linear model on the sample of users (using individual, household covariates and village indicator variables) and subsequently predict costs and travel time for the entire sample.Footnote 13 To ease interpretation of coefficients, we calculate marginal effects for the alternative specific variables as:

$$ \frac{\delta {p}_{ij}}{\delta {x}_{ik}}={p}_{ij}\left(1-{p}_{ij}\right)\beta $$

Since we use the logarithm of costs and travel time in our models, the marginal effects for these two variables is interpreted as the change in the probability of choosing healthcare provider j due to a 1 % increase in costs or travel time. All analysis was done using STATA version 12.0.


Summary statistics

Table 1 shows summary statistics for the full sample, and separately for the three different sites. Half of the adult respondents are women while children younger than 13 years account for 37 % of the sample. The average household size is 6.8. About 37 % of household heads have no education while 11 % have higher secondary education. As for employment, 34 % of the household heads are self-employed in agriculture followed by 26 % who work as casual wage labourers. Thirty percent of the sample may be classified as scheduled caste or tribe (SC/ST).Footnote 14 The average annual per capita consumption is INR 13,588.Footnote 15 While there are differences across the three sites in aspects such as the percentage of female headed households and occupational status of household head, differences are minimal for household size, self-assessed health status, educational attainment, share of SC/ST, and annual per capita expenditures.

Table 1 Description and means of covariates

Disease burden and healthcare seeking behaviour

Table 2 shows the distribution of self-reported symptoms for both acute and chronic conditions. Approximately 20 % and 15 % of individuals report acute and chronic symptoms, respectively (see Fig. 1).Footnote 16 Over half (52 %) of the acute conditions relate to gastrointestinal symptoms (diarrhoea and cholera), followed by respiratory symptoms (20 %). While symptoms related to chronic conditions were more difficult to classify, 27 % were grouped into the ‘other’ category, followed by musculoskeletal symptoms (23 %), lung/respiratory symptoms (15 %) and gastrointestinal symptoms (15 %). Ten percent of the sample reports having persistent allergies or infections.

Table 2 Distribution of self-reported symptoms for acute and chronic conditions
Fig. 1

Health seeking behaviour in the sample. Legend: The sample for chronic illnesses and inpatient care exclude children younger than 13 years of age

Figure 1 displays the pattern of healthcare seeking behaviour in the sample (see Additional file 1: Table S1 for site level details). There are several notable points emerging from the figure. The majority of individuals do seek care for both acute (86 %) and chronic illnesses (70 %). Of those who seek care for acute illnesses, only 8 % visit qualified doctors/specialists at public health facilities while the rest seek care from private practitioners. NDAPs account for 56 % of visits while qualified doctors/specialists in private practice account for 23 % of the visits, followed by pharmacists (11 %). For chronic illnesses the private sector dominates (83 % of healthcare visits). Qualified private doctors/specialists and NDAPs are responsible for a substantial proportion of care (39 % and 30 % respectively) followed by pharmacists (14 %). With regard to inpatient care, once again private care (nursing homes and private hospitals) dominates and accounts for 78 % of visits followed by public hospitals (15 %) and other public providers (7 %). Figure 2 displays healthcare seeking behaviour for second visits in the case of acute illnesses. The main point emerging from the figure is that individuals tend to use the same provider a second time. For instance of the 1991 individuals who visited NDAPs, 629 (29 %) report a second visit of which 91 % visit an NDAP. In the case of those who visited private providers, 35 % report a second visit of which 72 % visit a private provider the second time around.

Fig. 2

Health seeking behaviour for those suffering from an acute illness (first and second visit). Legend: Proportions of the second visit do not cumulate to 100 %. The difference represent individuals who do not seek care the second time

Determinants of seeking care conditional upon reporting illness

Table 3 contains estimates of the probability of seeking outpatient care for acute (column 1), chronic illnesses (column 2), and inpatient care (column 3). Several points emerge from these probit estimates. Across all three specifications, for the most part, employment status and whether an individual belongs to the SC/ST groups do not have much of a bearing on the probability of seeking care. However, socioeconomic status as reflected by annual per capita household expenditure is positively correlated with the probability of seeking care. A one percent increase in expenditure is associated with a four percentage point (pp) increase in the probability of seeking care in case of an acute illness. The effect for chronic illnesses is stronger (seven percentage point effect) while for inpatient care the effect is much smaller, perhaps reflecting the necessity of such care. Reflecting ease of access to at least some form of medical care, educational attainment is not correlated with the probability of seeking care for acute illnesses. However, those with higher educational levels (higher secondary education) are substantially (13 pp) more likely to seek care for chronic illnesses. In the case of acute illnesses there are clear gender differences. Male children (0–13 years) and working age men (14–55 years) are more likely to be treated for acute conditions compared to adult females (5 and 6 percentage points respectively). Female children are also more likely to receive care compared to adult females in the age group 14 to 55. Respondents in Pratapgarh and Kanpur Dehat are substantially less likely to seek outpatient care compared to those in Vaishali. This may be due to the greater proximity of healthcare providers in Vaishali versus the other two sites. The health status of an individual has an expected sign, namely those in better health are less likely to seek care.

Table 3 Determinants of the probability of seeking outpatient care for acute and chronic conditions and of seeking inpatient care

Determinants of choice of provider

Figure 3 shows the main reasons provided by respondents for choosing a specific healthcare provider (Fig. 3a for acute, Fig. 3b for chronic conditions and Fig. 3c for inpatient care respectively). In the case of acute illnesses, NDAPs dominate and the main reason for visiting them is their proximity (60 %), followed by the view that they are the best providers (23 %) while cost considerations are not as important (10 %). Those who visit private hospitals point out that the main reason for visiting them is that they are considered the best providers of care (50 %) followed by proximity. With regard to chronic conditions, qualified doctors/specialists in private practice dominate as they are considered as best by the care-seekers (58 %). The reason for visiting NDAPs is their proximity. Disaggregated results by site reveal similar patterns (see Additional file 2: Table S2).

Fig. 3

a Reasons for choosing provider for acute illnesses. b Reasons for choosing provider for chronic illnesses. c Reasons for choosing provider for inpatient care. Self-reported reasons for choosing a healthcare provider for acute, chronic and inpatient conditions. Legend: Each figure for acute, chronic and inpatient care represents the number of cases (3573, 2280 and 437 respectively) reported. The sample for chronic illnesses and inpatient care exclude children younger than 13 years of age. Responses are not mutually exclusive

Before modelling health provider choice, we estimated travel time and average costs for providers across sites, both for acute and chronic conditions (Additional file 3: Table S3). Across all three sites the closest providers are NDAPs followed by pharmacists (17 and 19 min travel time, respectively). On average, qualified public and private providers are about 40 min away. Across the three locations Vaishali seems to have the greatest concentration of access to healthcare facilities. On average, NDAPs are only 9 min away in Vaishali as compared to 18 and 24 min in Pratapgarh and Kanpur Dehat respectively. Similarly, it takes about 32 min to access qualified doctors in Vaishali as compared to 54–56 min in Kanpur Dehat.

With regard to the costs of treatment, there are marked differences across acute and chronic conditions. Regardless of the provider, the cost of care is higher for treating chronic conditions compared to acute illnesses. We find that pharmacists are the cheapest amongst the various providers for both acute and chronic illnesses (INR 69 and INR 154 respectively), followed by NDAPs (INR 128 and INR 246 respectively), public doctors (INR 155 and INR 570 respectively) and private doctors (INR 380 and INR 929 respectively).

Table 4 shows odds ratios (OR) based on a conditional logit model for choice of outpatient care for acute conditions (reference category: public healthcare providers). Children, either male or female, are more likely to receive care from private doctors or NDAPs. There is some evidence that higher education is associated with the use of greater care from private providers. For instance, households headed by heads that have secondary education are more likely to use private care (OR – 1.7) and individuals living in households where heads have higher secondary education are less likely to visit NDAPs (OR – 0.65). Patients living in households with higher per capita annual expenditure are less likely to forego care and also less likely to visit other providers. Belonging to a SC/ST group has no bearing on provider choice. Consistent with the differences in availability of care, respondents living in Kanpur Dehat are more likely to forego care while households in Pratapgarh are far more likely to use public care as compared to other providers.

Table 4 Determinants of provider choice for outpatient care for acute conditions

The last two rows of Table 4 illustrate that respondents are sensitive to the time it takes to reach a provider, and are far less likely to visit providers located further away. Table 5 shows the marginal effects of travel time required to reach various types of providers. A 1 % increase in travel time reduces the probability of visiting a NDAP by 4%age points and the probability of visiting a private doctor by 2 percentage points. Respondents are not as responsive in the case of travel time to pharmacists and public doctors. Consistent with Fig. 3, these estimates show that the main advantage of NDAP is their proximity. The substantially larger negative effect of distance to NDAPs compared to more qualified providers suggests that if NDAPs were not located close by, their advantage would be whittled away as households would then be less likely to trade proximity for quality. Surprisingly, and an issue that we return to later, the cost of care does not seem to have a bearing on provider choice.

Table 5 Predicted probabilities of the effect of travel time to the provider

Estimates pertaining to chronic illnesses are provided in Table 6. There is no strong statistical evidence of gender related differences. If anything, it seems that older males are more likely to forego care (OR – 2.16). Households headed by individuals with higher secondary education are far more likely to visit private providers (OR – 3.4). Caste and household per capita expenditure do not seem to exert a strong influence on provider choice. In contrast to the findings for acute illnesses, we find that travel time does not influence provider-choices. However, provider choice is sensitive to cost (last two rows of Table 6). A one percent increase in cost reduces the probability of visiting an NDAP or a private doctor by 2 percentage points (Table 5).

Table 6 Determinants of provider choice for outpatient care for chronic conditions

Discussion and conclusion

This paper examined healthcare seeking behaviour among households where at least one female member is affiliated to a woman’s self-help group in rural parts of Bihar and Uttar Pradesh, India. Consistent with recent evidence from rural Odisha, a state in Eastern India [21], we found that the majority of rural households do access some form of care. In the case of acute illnesses only 14 percent of respondents forego care and in the case of chronic illnesses about 30 % do not seek care.

Analysis of provider usage patterns shows overwhelming use of private care for both outpatient and inpatient services. In the case of acute illnesses, private care is sought by 90 % of those who seek care while the corresponding figures are 83 % in the case of chronic illnesses and 78 % in the case of hospitalization. This study confirms the findings of Ager and Pepper [18] and Gautham et al. [21] that non-degree allopathic providers account for a substantial proportion of health care. In this study such providers accounted for 56 % of all visits in acute cases and 30 % in the case of chronic illnesses (see Fig. 1). With regard to acute illnesses, the econometric estimates highlight the importance of proximity in determining provider choice while the self-reported information (Fig. 3) confirms that the main reason for relying so heavily on NDAP is their proximity. Somewhat different from findings reported in Borah [19] and Sarma [20], we found that direct costs did not have a bearing on choice of provider at least in the case of acute illnesses but does influence provider choice when households are faced with chronic illnesses. For chronic illnesses the econometric estimates show that cost plays a role in determining provider choice while proximity is not as important. This is consistent with the patterns in Fig. 1 which show that qualified private practitioners are the most sought after providers in case of chronic illnesses and that households rely on such providers as they are considered the best source of care (see Fig. 3). Overall, in the case of acute conditions, which are less likely to be serious, proximity appears to be important in driving provider choice while in the case of chronic conditions households feel the need for higher quality and costs are more likely to inhibit access to care. Notwithstanding these remarks, it is possible that identification of the cost effect is inhibited by the use of predicted cost variables, rather than actual information on costs of care across providers for different ailments.

Given the paper’s focus on households where women are affiliated to self-help groups, the generalizability of the findings may be limited. Furthermore, the lack of information on cost of care and other provider-specific factors such as quality of care are also limitations. Notwithstanding, these limitations our findings confirm that in the locations studied there is a tendency to seek care from allopathic providers, mostly unqualified, and that publicly provided services are less likely to be chosen, even by a relatively poor population in two of India’s poorest states.

This study has been conducted within the framework of a larger research program which deals with the implementation of CBHIs in rural India. A key implication from this study is that since proximity is an important factor influencing healthcare-seeking behaviour, CBHI schemes should also consider reimbursement for transportation costs and/or reimbursement of foregone earnings as part of the insurance package. Some experiments with CBHI in India and Nepal have already reported doing just that [7, 33]. Finally, one cannot ignore the preponderant role of NDAPs in provision of primary care. The debate over their role in the Indian rural medical provision system is well known [34, 35].


  1. 1.

    Private expenditure constitutes 81 % of total health expenditure in India of which 94 % is out-of-pocket expenditure [4]. Less than 15 % of the population is covered by health insurance [4, 36].

  2. 2.

    There are a number of schemes operating across the country, each of which offers different benefit packages. Examples include the Yeshasvini CBHI programme in Karnataka which provides coverage for outpatient diagnosis, laboratory tests and inpatient surgical procedures, a scheme in Gudalur, Andhra Pradesh provides only hospitalization coverage [37, 38], and a scheme in Maharashtra is restricted to providing consultation services through community health workers [39]. Each of these schemes targets different groups in rural India - Yeshasvini targets farmers belonging to a co-operative and informal sector workers; the CBHI in Gudalur targets indigenous (Adivasi) households while the scheme in Maharashtra targets low-skilled workers.

  3. 3.

    Unqualified or less than fully qualified practitioners [34] are referred to by a variety of designations: rural medical practitioners (RMPs), local medical providers, non-degree allopathic providers or somewhat informally as “quacks”.

  4. 4.

    The surveys were designed to provide a better understanding of the healthcare needs among the targeted group such that the benefit package could be tailored to meet local needs.

  5. 5.

    A self-help group (SHG) usually consists of between 10–20 poor women living in the same village who come together and agree to save a specific amount each period. The savings of all SHG members are combined and deposited in a bank or a co-operative organization. Members may borrow from the pooled savings when the SHG agrees to give the loans. SHGs are usually supported and trained by NGOs. According to Fouillet, Augsburg [40] there are about 40 million SHG members in India.

  6. 6.

    These districts were purposively selected as the NGOs offering the CBHI insurance scheme had an established network of self-help groups in these three districts.

  7. 7.

    Project details can be found at and in Doyle, Panda et al. [22].

  8. 8.

    For all survey instruments, ethical approval was acquired from the independent ethics committee of the University of Cologne. Informed consent was taken prior to each interview, and respondents were free to halt the interview at any time, or to refuse to answer questions.

  9. 9.

    Qualified private doctors and specialists have been grouped together and are henceforth referred to as private doctors. Similarly, qualified public doctors and specialists have been grouped together and are referred to as public doctors. Due to the small number of observations, traditional healers, priests and nurses have been grouped together and form part of the ‘other’ category. We have also clubbed trained AYUSH (Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy) doctors in category “other” as only 2 of 4184 respondents who reported an illness sought care from an AYUSH doctor.

  10. 10.

    Chronic illnesses are defined as conditions that are reported to have been ongoing for 30 days or more.

  11. 11.

    Information on household consumption is self-reported and based on a 30-day recall period for store bought and home grown food items and a 12 month recall period for household durables and investments in agricultural equipment. This is then divided by the household size to arrive at the figure.

  12. 12.

    This study considers direct costs of care that relate to consultation fees, medicines, lab and imaging tests.

  13. 13.

    While we follow accepted practice, it is likely that this approach underestimates variation in costs and travel time that may be experienced by those who did not use care.

  14. 14.

    This is a higher proportion than the state rural SC/ST averages (nearly 17 % in Bihar and 23 % in Uttar Pradesh).

  15. 15.

    PPP$1 = INR 18.073 for 2010. A comparison between SHG affiliated households and randomly selected non-SHG affiliated households in the same location shows that the monthly per capita expenditure and educational attainment of SHG members was about 6 % and 7 % lower than the comparison group.

  16. 16.

    The surveys were implemented during the low morbidity season and it is possible that the incidence of reported illnesses is understated. In this part of rural India, the maximum burden of disease occurs during the monsoon season – May to July (see Kumari et al., [41]).



Community based health insurance


Non-government organizations


Non-degree allopathic providers


Rashtriya Swasthya Bima Yojana


Out of pocket spending


National sample survey organization


Self-help groups


General practitioners


Scheduled tribes/Scheduled Castes


  1. 1.

    Bonu S, Bhushan I, Rani M, Anderson I. Incidence and correlates of ‘catastrophic’ maternal health care expenditure in India. Health Policy Plan. 2009;24(6):445–56.

    Article  PubMed  Google Scholar 

  2. 2.

    Binnendijk E, Koren R, Dror DM. Can the rural poor in India afford to treat non-communicable diseases. Trop Med Int Health. 2012;17(11):1376–85.

    Article  PubMed  Google Scholar 

  3. 3.

    Murray CJL, Vos T, Lozano R. Disability-adjusted life years (DALYs) for 291 diseases and injuries in 21 regions, 1990–2010: a systematic analysis for the Global Burden of Disease Study 2010. Lancet. 2012;380(9859):2197–223.

    Article  PubMed  Google Scholar 

  4. 4.

    Berman PA, Ahuja R, Bhandari L. The impoverishing effect of healthcare payments in India: new methodology and findings. Econ Polit Wkly. 2010;45:65–71.

    Google Scholar 

  5. 5.

    Dror DM, Vellakkal S. Is RSBY India’s platform to implementing universal hospital insurance? Indian J Med Res. 2012;135(1):56–63.

    Article  PubMed  PubMed Central  Google Scholar 

  6. 6.

    Dror DM, Radermacher R, Koren R. Willingness to pay for health insurance among rural and poor persons: Field evidence from seven micro health insurance units in India. Health Policy. 2007;82(1):12–27.

    Article  PubMed  Google Scholar 

  7. 7.

    Devadasan N, Ranson K, Van Damme W, Acharya A, Criel B. The landscape of community health insurance in India: An overview based on 10 case studies. Health Policy. 2006;78(2–3):224–34.

    Article  PubMed  Google Scholar 

  8. 8.

    Das J, Hammer J, Sánchez-Paramo C. The impact of recall periods on reported morbidity and health seeking behaviour. J Dev Econ. 2012;98(1):76–88.

    Article  Google Scholar 

  9. 9.

    Das J, Hammer J. Location, location, location: residence, wealth, and the quality of medical care in Delhi, India. Health Aff. 2007;3(26):338–51.

    Article  Google Scholar 

  10. 10.

    Das J, Sanchez-Paramo C. Short but not sweet - new evidence on short duration morbidities from India, Policy Research Working Paper Series No. 2971. Washington DC: The World Bank Development Research group; 2003.

    Google Scholar 

  11. 11.

    Ergler CR, Sakdapolrak P, Bohle H, Kearns RA. Entitlements to health care: Why is there a preference for private facilities among poorer residents of Chennai, India? Soc Sci Med. 2011;72(3):327–37.

    Article  PubMed  Google Scholar 

  12. 12.

    Gupta I, Dasgupta P. Health-seeking behaviour in urban Delhi: An exploratory study. World Health Popul. 1999;11(30):1–9.

    Google Scholar 

  13. 13.

    Levesque J, Haddad S, Narayana D, Fournier P. Outpatient care utilization in urban Kerala, India. Health Policy Plan. 2006;21(4):289–301.

    Article  PubMed  Google Scholar 

  14. 14.

    Sudha G, Nirupa C, Rajasakthivel M, Sivasusbramanian S, Sundaram V, Bhatt S, et al. Factors influencing the care-seeking behaviour of chest symptomatics: a community-based study involving rural and urban population in Tamil Nadu, South India. Tropical Med Int Health. 2003;8(4):336–41.

    CAS  Article  Google Scholar 

  15. 15.

    Bhatia JC, Cleland J. Determinants of maternal care in a region of South India. Health Transit Rev. 1995;5(2):127–42.

    Google Scholar 

  16. 16.

    Engelgau M, Karan A, Mahal A. The economic impact of non-communicable diseases on households in India. Globalization and Health 2012, 8(9). doi:10.1186/1744-8603-8-9.

  17. 17.

    Iyer A, Sen G, George A. The dynamics of gender and class in access to health care: Evidence from rural Karnataka, India. Int J Health Serv. 2007;37(3):537–54.

    Article  PubMed  Google Scholar 

  18. 18.

    Ager A, Pepper K. Patterns of health service utilization and perceptions of needs and services in rural Orissa. Health Policy Plan. 2005;20(3):176–84.

    Article  PubMed  Google Scholar 

  19. 19.

    Borah JB. A mixed logit model of health care provider choice: analysis of NSS data for rural India. Health Econ. 2006;15(9):915–32.

    Article  PubMed  Google Scholar 

  20. 20.

    Sarma S. Demand for outpatient health care in rural India: A nested multinomial logit approach. 2003, Winnipeg, MB, Canada: University of Manitoba: Doctoral Dissertation.

  21. 21.

    Gautham M, Binnendijk E, Koren R, Dror M. ‘First we go to the small doctor’: First contact for curative health care sought by rural communities in Andhra Pradesh and Orissa, India. Indian J Med Res. 2011;134(5):627–38.

    Article  PubMed  PubMed Central  Google Scholar 

  22. 22.

    Doyle C, Panda P, Van dP, Radermacher R, Dror D. Reconciling research and implementation in micro health insurance experiments in India: study protocol for a randomized controlled trial. Trials 2011, 12(224). doi:10.1186/1745-6215-12-224.

  23. 23.

    Panda P, Chakraborty A, Dror D, Bedi AS. Enrolment in community based health insurance schemes in rural Bihar and Uttar Pradesh, India. Health Policy Plan. 2013;29(8):960–74.

    Article  PubMed  Google Scholar 

  24. 24.

    Sahn DE, Younger SD, Genicot G. The demand for health care services in rural Tanzania. Oxford Bull Econ Stat. 2003;65(2):241–60.

    Article  Google Scholar 

  25. 25.

    Dolan P. Modeling valuations for EuroQol health states. Med Care. 1997;35(11):1095–108.

    CAS  Article  PubMed  Google Scholar 

  26. 26.

    McFadden D. Conditional logit analysis of qualitative choice behaviour. In: Zarembka P, editor. Frontiers of Econometrics, Frontiers of Econometrics edition. New York: Academic; 1974. p. 105–42.

    Google Scholar 

  27. 27.

    Qian D, Pong RW, Yin A, Nagarajan KV, Meng Q. Determinants of health care demand in poor, rural China: the case of Gansu Province. Health Policy Plan. 2009;24(5):324–34.

    Article  PubMed  Google Scholar 

  28. 28.

    Erlyana E, Damrongplasit KK, Melnick G. Expanding health insurance to increase health care utilization: will it have different effects in rural vs. urban areas? Health Policy. 2011;100(2–3):273–81.

    Article  PubMed  Google Scholar 

  29. 29.

    Chawla M, Ellis RP. The impact of financing and quality changes on health care demand in Niger. Health Policy Plan. 2000;15(1):76–84.

    CAS  Article  PubMed  Google Scholar 

  30. 30.

    Brown PH, Theoharides C. Health-seeking behaviour and hospital choice in China’s New Cooperative Medical System. Health Econ. 2009;18(S2):S47–64.

    Article  PubMed  Google Scholar 

  31. 31.

    Dor A, Gertler P, van der Gaag J. Non-price rationing and the choice of medical care providers in rural Cote d’Ivoire. J Health Econ. 1987;6(4):291–304.

    CAS  Article  PubMed  Google Scholar 

  32. 32.

    McFadden D, Train K. Mixed MNL models for discrete response. J Appl Econometrics. 2000;15(5):447–70.

    Article  Google Scholar 

  33. 33.

    Acharya A, Vellakkal S, Taylor F, Masset E, Satija A, Burke M, et al. The impact of health insurance schemes for the informal sector in low- and middle-income countries: A systematic review. 2013, Policy Research Working Paper No. 6324. Washington DC: The World Bank Development Research group.

  34. 34.

    De Costa AF, Diwan V. ‘Where is the public health sector?’ Public and private sector healthcare provision in Madhya Pradesh, India. Health Policy. 2007;84(2):269–76.

    Article  PubMed  Google Scholar 

  35. 35.

    Kanjilal B, Mukherjee M, Singh S, Mondal S, Barman D, Mandal A. Health, equity and poverty exploring the links in West Bengal. 2007, FHS Working Paper 4.

  36. 36.

    World Health Organization. World Health Statistics 2012. 2012.

    Google Scholar 

  37. 37.

    Aggarwal A. Impact evaluation of India’s “Yeshasvini” community-based health insurance programme. Health Econ. 2010;19(1):5–35.

    Article  PubMed  Google Scholar 

  38. 38.

    Devadasan N, Criel B, Van Damme W, Manoharan S, Sarma PS, Van der Stuyft P. Community health insurance in Gudalur, India, increases access to hospital care. Health Policy Plan. 2010;25(2):145–54.

    Article  PubMed  Google Scholar 

  39. 39.

    Mahal A, Krishnaswamy K, Ruchismita R, Babu BG. What is a health card worth? A randomised controlled trial of an outpatient health insurance product in rural India. Lancet. 2013;381(Supplement 2):S87.

    Article  Google Scholar 

  40. 40.

    Fouliet C, Augsburg B. Spread of self-help groups banking linkage programme in India,2007. Proceedings from International Conference on Rural Finance Research, Moving Results, FAO and IFAD, Rome.

  41. 41.

    Kumari R, Nath B, Midha T, Vaswani ND, Lekhwani S, Singh B. Morbidity profile and seasonal variation of diseases in a primary health center in Kanpur district: a tool for the health planners. J Family Med Prim Care. 2012;1(2):86–91.

    Article  PubMed  PubMed Central  Google Scholar 

Download references


This work was funded by the European Commission 7th Framework Program, grant ID HEALTH-F2-2009-223518 – Community-based Health Insurance in India. The authors gratefully acknowledge the substantive contribution of the Micro Insurance Academy and its staff in data collection and cleaning; and the implementing partners (BAIF, Shramik Bharti and Nidan) as well as the respondents. Ellen Van de Poel is supported by the Netherlands Organisation for Scientific Research, Innovational Research Incentives Scheme, Veni project 451-11-031. We thank three referees for their extensive comments.

Author information



Corresponding author

Correspondence to Wameq A. Raza.

Additional information

Competing interests

The authors declare that they have no competing interests.

Authors’ contributions

WR, EVDP and AB have been involved in interpreting estimates and drafting the manuscript. WR has conducted the statistical analysis. PP and DD have designed the questionnaire, provided comments and interpreted the estimates. All authors read and approved the final manuscript.

Additional files

Additional file 1: Table S1.

Pooled and site level pattern of healthcare seeking behavior in the sample areas. (DOCX 14 kb)

Additional file 2: Table S2.

Self-reported reasons for choosing a healthcare provider for acute, chronic and inpatient conditions by site. (DOCX 15 kb)

Additional file 3: Table S3.

Predicted means/standard deviations (SD) of estimated travel time and cost by provider. (DOCX 14 kb)

Rights and permissions

Open Access This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (, which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. The Creative Commons Public Domain Dedication waiver ( applies to the data made available in this article, unless otherwise stated.

Reprints and Permissions

About this article

Verify currency and authenticity via CrossMark

Cite this article

Raza, W.A., Van de Poel, E., Panda, P. et al. Healthcare seeking behaviour among self-help group households in Rural Bihar and Uttar Pradesh, India. BMC Health Serv Res 16, 1 (2015).

Download citation


  • Healthcare seeking behaviour
  • Non-degree allopathic providers
  • Community-based health insurance
  • Self-help group
  • India