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A qualitative study examining healthcare managers and providers’ perspectives on participating in primary care implementation research



Primary care reforms should be supported by high-quality evidence across the entire life cycle of research. Front-line healthcare providers play an increasing role in implementation research. We recently evaluated two interventions for people with type 2 diabetes (T2D) in partnership with four Primary Care Networks (PCNs) in Alberta, Canada. Here, we report healthcare professionals perspectives on participating in primary care implementation research.


Guided by the RE-AIM framework, we collected qualitative data before, during, and after both interventions. We conducted 34 in-person or telephone interviews with 17 individual PCN professionals. We used content analysis to identify emerging codes and concepts.


Two major themes emerged from the data. First, healthcare managers were eager to conduct implementation research in a primary care setting. Second, regardless of willingness to conduct research, there were challenges to implementing experimental study designs for both interventions. PCN professionals presumed the interventions were better than usual care, expressed role conflict, and reported administrative burdens related to research participation. Perceptions of patient vulnerability and an obligation to intervene exacerbated these issues.


Healthcare professionals with limited practical research experience might not foresee the challenges in implementing experimental study designs in primary care settings to generate high-quality evidence. These issues are intensified when healthcare professionals perceive target patient populations as vulnerable and in need of intervention based on the presenting illness. Possible solutions include further research training, involving healthcare professionals in study design development, and using non-clinical staff to conduct research activities, particularly among acutely unwell patient populations.

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There is a need to transform primary care, and one of the most important methods relates to conducting rigorous implementation research [1]. Increasingly, front-line healthcare providers are participating in implementation research [2] and can influence the quality of trials and the evidence generated [3]. However, we know little about their perspectives on participating in primary care research. Most studies focus on healthcare providers’ views of participating in traditional randomized controlled trials, typically in academic or tertiary care settings [28], and primary care related implementation settings remain under-studied.

We recently evaluated the implementation of two interventions for people with type 2 diabetes (T2D) in partnership with four Primary Care Networks (PCNs) in Alberta, Canada. PCNs are similar to the medical home model in the US [911]. They are a network of physicians and allied healthcare providers who provide comprehensive primary care tailored to local populations. PCN healthcare professionals implemented the two interventions, supported by our research team. Healthy Eating and Active Living for Diabetes in Primary Care Networks (HEALD) was a 6-month, exercise-specialist led, pedometer-based walking intervention [12]. TeamCare was a 12-month collaborative care intervention led by a nurse care manager who coordinated the care of patients with T2D and depressive symptoms [13]. Both interventions were previously demonstrated to be efficacious in controlled studies [1416], and proved effective when implemented in Alberta’s PCN settings [17, 18]. As part of our detailed mixed-methods evaluation plans, we employed the RE-AIM framework [1921] a priori to evaluate the implementation of both interventions [12, 13, 22]. Herein, we describe PCN healthcare managers and providers’ perspectives on participating in primary care implementation research.


Setting: primary care networks

We implemented HEALD and TeamCare in partnership with four non-metro PCNs (i.e., serving an area of less than 50,000 people) between 2010 and 2013. While unique in structure, all four PCNs shared a chronic disease management mandate making them an ideal environment to adopt the interventions. Collectively, the four PCNs represented 140 family physicians serving approximately 10,000 patients with T2D. Healthcare managers and providers at the four PCNs had varying levels of experience participating in research, ranging from no experience to collaborating with research teams responsible for implementing studies in the PCN setting. We promoted PCN ownership of the research by aligning with their organizational values (e.g., chronic disease mandate) and activities (e.g., existing diabetes, depression, and lifestyle counseling programs) [23], tailoring protocols to each PCN (e.g., providing strategies to achieve physician support, patient tracking template, sample patient invitation letter) [24, 25], and providing financial resources to undertake the interventions.

Research training

PCN managers recruited or seconded healthcare providers to deliver the interventions (i.e., exercise specialists for HEALD and nurse case managers for TeamCare). The healthcare providers were responsible for patient recruitment, screening, obtaining informed consent, patient allocation to study arms, and data collection and management. To ensure the integrity of the research designs across sites, healthcare providers received comprehensive resources and extensive training. This included detailed project manuals, telephone screening scripts, information letters and consent forms, data collection forms and surveys, and instructions on data entry and management (Table 1). We provided on-site training and detailing sessions on informed consent, data collection and management, and performing clinical and physical measures. In addition, we provided regular quality assurance feedback and on-going support through site visits, telephone and email communications (Table 2).

Table 1 Research protocols provided to PCN healthcare providers, including documents, processes, and systems
Table 2 Summary of training activities/supports provided to PCN healthcare providers responsible for implementing the study designs

Study design

We described the overall evaluation [22] and the study design for HEALD [12] and TeamCare [13] elsewhere. To recruit for both interventions, healthcare providers telephoned potential participants to establish willingness to participate and confirm eligibility. Once confirmed, healthcare providers allocated eligible patients using a controlled “on-off” time-series method [26, 27]. This ‘alternation’ form of allocation is credible for health care quality improvement studies, and resulted in no imbalances or detectable biases between the intervention and control groups [27]. Control group patients received usual care.

Data collection

Guided by the RE-AIM framework [22], we collected qualitative data at baseline, midpoint, and post-intervention for both interventions. The primary source of data was interviews with healthcare managers (i.e., executive directors and managers of chronic disease programming) and providers (i.e., nurse care managers and exercise specialists) across the four PCNs who were involved in the interventions. Using purposeful sampling, we invited via email all healthcare managers and providers involved to participate in semi-structured interviews at three time points (i.e., baseline, midpoint, and post-intervention), as appropriate, using interview guides (Table 3). All invited participants agreed to interviews. Participants were informed of the research goals. One researcher (LW) conducted and digitally recorded 34 interviews with 17 individuals, either in-person at the PCN offices or by telephone. Interviews were 30 to 120 min in length and were transcribed verbatim by an independent transcriptionist and verified for accuracy. The Health Ethics Research Board of the University of Alberta deemed this qualitative component of the intervention studies exempt from review [22].

Table 3 Selected questions from interview guides by timeline and key informant groups

Data analysis

We used an inductive, content analysis approach to identify emerging codes and concepts related to participating in implementation research in the primary care setting, as this is the most appropriate analytic technique for an exploratory qualitative study [28, 29]. Emerging codes and concepts were discussed during formal research team meetings and discrepancies resolved by consensus. Data saturation was achieved through interviewing all key informants involved in implementing the research and intervention activities across the participating PCNs. We used several verification strategies [30], including methodological coherence, appropriate sampling, and concurrent data collection and analysis [30]. We participated in prolonged engagement with the PCNs [29, 31] (e.g., developed and maintained a 4-year partnership), member checking [31], and peer debriefing [28]. To ensure participant and PCN confidentiality, we used study codes for highlighted quotes reflecting respondents (i.e., managers or providers) and intervention (i.e., “HD” for HEALD and “TC” for TeamCare). Data were managed using Nvivo 10 (Burlington, MA, QSR International (Americas) Inc.) [32].


Two major themes emerged regarding participating in primary care implementation research. First, healthcare managers were eager to participate in primary care implementation research. Second, regardless of the willingness to participate in research, there were challenges implementing experimental study designs and protocols for both interventions. Healthcare managers and providers presumed the interventions were better than usual care, experienced role conflict, and reported participating in research as administratively burdensome. We found that perceptions of the vulnerability of the patient population and duty to intervene based on severity of the presenting illness exacerbated these issues. We provide illustrative quotes for each theme and additional supporting quotations in Table 4.

Table 4 Supporting quotations by themes and key findings

Theme 1: eager to participate in primary care implementation research

At baseline, healthcare managers reported being eager to support and conduct implementation research in the primary care setting to prove effectiveness of interventions and to use the evidence to inform decisions around programming and sustainability (i.e., business planning):

Number one, we’re a PCN that really does support research (PCN manager-HD/TC).

It will, regardless of what the results show…, it’s going to inform business planning (PCN manager-HD/TC).

However, PCN managers and providers perceived the interventions as university-based research studies, not PCN programs, despite our efforts to promote ownership:

If it was just brought to the PCN and it wasn’t a study and things like that, I think I would be more engaged in it because I would have adopted it as our program that’s staying… (PCN manager-TC).

Therefore, healthcare managers and providers viewed implementation research as external to the PCNs.

Theme 2: challenges to conducting primary care implementation research

Regardless of the initial willingness of healthcare managers to participate in research, implementation of the experimental study designs proved challenging for both interventions due to presumed effectiveness of the interventions, role conflict, and administrative burden.

Interventions presumed better than usual care

It appears that healthcare managers and providers had a negative perception of usual care and presumed the interventions would improve patient care at the outset of the study. Once implemented, they perceived the experimental study design as inappropriate for this stage of research because the interventions had been demonstrated efficacious in randomized trial settings:

My way of thinking, we would have had a lot more buy-in, since this is already a protocol that has been proved in other places to have worked. We’re not really necessarily testing the protocol so much as the applicability to this population. Honestly, is there that much difference between Canadians and Americans as far as whether or not a protocol would work? (PCN provider-TC).

Specific to TeamCare, healthcare managers and providers perceived poor patient engagement and retention among control group patients because they believed there was “nothing in it” for those allocated to usual care:

[The care manager] shared with me that getting people in the [control group]… they’re just not coming back in [for data collection appointments]. And really, why should they? There’s nothing in it for them (PCN manager-TC).

In addition, healthcare managers and providers expressed concern referring control group patients to usual care, especially for TeamCare, because patients may not access care or physicians might not refer patients to existing PCN programs and services:

Is the client gonna really go back to the doctor? I have no control over that. He may say “Yeah I’ll go” but whether he actually goes – I’m not following him up in two weeks and saying “Hey, did you get over to your doctor yet?” (PCN provider-TC).

Their anxiety intensified when they allocated patients they perceived as most in-need (i.e., patients who have “fallen through the cracks”, experiencing symptoms, or struggling to manage their condition) to the control group:

This fellow yesterday, just as an example, he was 21 [on the PHQ]… his A1c was 11.1, his lipids were all elevated, blood pressure. And then I had to say, “Hmmm. Well thanks for coming out”. So that feels unethical to me ‘cause we know we could offer something more. So I have a hard time with that. This fellow yesterday, he said, “I feel like my wife and I are falling through cracks”, and here he gave a hand out and I had to say, “Well thanks for coming out. Go back to your doctor” - you know? Just didn’t seem right…Can we make him in my [intervention] group? Could I switch him? And then when he says things like, “I feel like my wife and I have fallen through the cracks”, it’s like oh here’s another one, you’re falling through the cracks ‘cause – he’s so depressed, he feels like he’s on a treadmill. He feels like giving up. He feels like jumping off a bridge. So now I have to say “Hey wait a minute, go back to your doctor” rather than saying “Hey, why don’t you come back next week and see me and we’ll talk some more about this” (PCN provider-TC).

Indeed, we observed an imbalance in TeamCare enrollment with 95 patients assigned to the intervention group and 62 patients assigned to the control group [27]. While the groups had similar characteristics, the imbalanced numbers may reflect attempts of healthcare providers to enrol patients into the intervention group. However, this was not the case for HEALD, where the groups were more balanced numerically [27]. As a strategy to alleviate healthcare managers and providers’ concerns with the design, TeamCare study design allowed control group patients to cross over into the intervention group once they completed the control group cycle and if they were still experiencing depressive symptoms [27].

Role conflict

At baseline, healthcare managers and providers did not express concern implementing the “on-off” design for either intervention. However, during mid- and post-intervention interviews, they reported challenges implementing the design. This arose largely from conflict between the healthcare providers’ roles as researchers and their professional principles and training as care providers. In particular, interacting with control group patients (e.g., conducting baseline allocation and data collection) went against their commitment to provide care, problem-solve and offer services:

It may be easier if somebody is used to research, this is just the way it goes. So you pull somebody in who’s a primary caregiver and put them into a position where they’re used to solving problems, they’re used to making suggestions. That’s what you do and then you take that away from them. It’s like you strip that ability away from them (PCN manager-HD/TC).

Specific to TeamCare patients, the discomfort experienced by healthcare providers was extreme with many describing the experimental study design as unethical or immoral:

We’ve all had a really hard time with those patients in the [active-control] group. And that’s so hard on our staff…That’s been very difficult for us. Hands off…And, what about ethics? Where does ethics play in something like that? Because, really, that’s not ethical (PCN manager-TC).

For these reasons, healthcare providers recommended modifying the study designs by using patients as their own controls, carefully matching patients, or focusing on qualitative rather than quantitative evidence:

As far as ongoing challenges, I still think that the [control] group and the design methodology has been a major barrier to success. And in the future, I have a very strong recommendation that the design methodology be reconsidered (PCN manager-HD/TC).

Administrative burden

In addition to presumed intervention effectiveness and role conflict, healthcare providers identified the amount of administrative work as a challenge in implementing research in the primary care setting. Examples of burdensome administrative tasks included scheduling data collection appointments and conducting data entry for both interventions:

I just hate it. I hate making phone calls! That’s probably my least favourite is doing the follow-up calls and leaving the same message and asking the same questions… It’s a lot of calls! Boy. It is a bit tedious after a while. So I’ll be glad when I can teach the classes and not have to do the follow-up calls anymore! (PCN provider-HD).

I was surprised by the amount of paperwork… it was entering it on to the paper and then into the computer as well. I don’t think there is a different way around it. It needs to be done and it’s just part of the study (PCN provider-TC).

Healthcare providers also discussed their role in recruiting patients and preferred passive recruitment to active screening:

I think another potential that we have promoted within the PCN is using our own [existing] patients. So when we identified a newly diagnosed [diabetic], we would screen them ourselves potentially for depression…And then the other thing I don’t think we have done is other means of recruitment. So going to the paper, looking at just the general population ‘cause there are a population of people out there that are interested in participating in studies (PCN provider-TC).

This reflects the typical pattern of healthcare providers offering interventions to patients who seek care, rather than systematically identifying and proactively contacting targeted patients at a population level.

Specific to HEALD, exercise specialists reported dissatisfaction with their role participating in research. They indicated they would do this role again without the research component, because their priority is patient care, not administrative tasks:

Working with patients is, for me, the satisfaction. Having to do the recruitment and the admin…that’s not what I want to do… I want to spend my time with the patients (PCN provider-HD).


In exploring the perceptions of healthcare managers and providers involved in two implementation research studies, we found two major themes. First, healthcare managers were eager to conduct implementation research in a primary care setting. Second, regardless of willingness to participate in research, there were challenges to implementing protocols and experimental study designs for both interventions. Healthcare managers and providers presumed the interventions were better than usual care, expressed role conflict, and reported administrative burdens related to participation in research. Importantly, their perceptions of patient vulnerability and an obligation to intervene exacerbated these issues. In summary, our findings demonstrate a separation in the participants’ minds of: (1) the intervention, which is perceived as proven and valuable without further scrutiny, (2) its delivery, which is seen as unproblematic and a component of providing care, and (3) the research activities to determine its effectiveness, which are seen as unnecessary and burdensome, except among the higher echelons to justifying funding of a service.

Our findings were similar to those reported in other studies on healthcare professionals’ perspectives toward research, including valuing research [6, 33], a commitment to gathering evidence [2], and expectations of useful clinical knowledge as an outcome [6]. However, we found that, in general, healthcare managers and providers presumed the interventions were better than usual care at the outset of the study. Healthcare providers in other studies have also expressed discomfort and defensiveness related to role conflict as both researchers and providers [2, 4, 6], including moral distress [5]. They asserted their professional training and accountability took priority over research [2, 3, 58] potentially leading to intervening in patient care outside of the defined study protocol. As such, professional training as caregivers may compromise adherence to study protocols [4] and potentially dilute intervention effectiveness [5, 6]. For example, nurses in one study described providing increased patient-provider contacts, additional referrals, advice, and links to support groups to trial patients citing the provision of extra care was in the best interest of patients [4].

We found role conflict among healthcare providers intensified when they perceived the target patient population as vulnerable and in need of intervention based on the severity of their presenting illness. Indeed, others have highlighted challenges healthcare providers face participating in research based on the nature of the patient population. For example, physicians expressed difficulties suspending clinical judgment in assessing patient eligibility for a trial, particularly in recruiting patients they perceived as acutely unwell (e.g., young men with aggressive tumors) [2]. Similarly, nurses had “empathetic preferences” where they perceived certain interventions as less desirable for certain types of patients (e.g., seriously ill children) [6]. In our case, nurse care managers reported difficulties assigning depressed patients to the control group. This did not appear to be the case for the exercise specialists in assigning non-depressed but sedentary patients to the control group.

Lastly, we found that healthcare providers perceived participating in primary care implementation research as administratively burdensome. We found some healthcare providers did not want to recruit patients actively into the intervention studies at a population level, preferring passive recruitment of volunteers that presented for care, as is typical in day-to-day practice. However, relying on a voluntary population excludes diverse and high-risk patients (e.g., those with comorbidities, diverse ethnicities, or limited engagement with healthcare services) [21, 34]. In particular, the exercise specialists who implemented HEALD perceived administrative tasks and documentation in direct competition with providing patient care. Similarly, Spilsbury et al. [3] reported a lack of compliance with trial protocols among healthcare providers due to perceived “documentary burden”. The authors [3] found that staff perceived completion of trial paperwork as extra work that was a “tick box” procedure rather than fundamental to good patient care, which resulted in variable quality of data collected. These attitudes may have implications for practice and healthcare reform, beyond the realms of implementation research.

Our findings demonstrate a complex interplay between healthcare professionals’ presumption that interventions proven effective in similar settings are better than usual care and role conflict through the obligation to intervene in patient care based on the patient population targeted and the severity of the health condition. In addition, recruitment and systematic documentation was perceived as a burden of participating in research, rather than components of quality patient care. While we must address these issues when undertaking primary care implementation research, adapting study designs and protocols to mitigate these issues may compromise research quality (e.g., low quality data, inadequate rigour, and poor level of evidence). Acknowledging the complexities derived from our findings, we argue researchers must work to balance the conduct of rigorous implementation research while maintaining positive working relationships with staff of the healthcare organizations where this type of research must be conducted. In addition, engraining the values and practices of regular and ongoing quality management and improvement (e.g., data collection and rigorous evaluation) of health care delivery in the basic training of all healthcare providers would likely strengthen implementation research, as well as primary care reform.

Despite its strengths, our work has some limitations. First, our participants and their PCNs were relatively research naïve, and it might be that they would not perceive the same role conflicts and burdens during the next implementation study or with a different study design. Second, our findings are based on the experiences of health providers from four voluntary, non-metro PCNs that may not be representative.


Healthcare managers and providers with limited practical research experience might not foresee the challenges in implementing experimental study designs and protocols in primary care settings to generate high-quality evidence. These issues become exacerbated in context of the patient population targeted and severity of their presenting illness. These findings are relevant to those designing and conducting implementation research in primary care settings, and our work and others present some possible solutions. First, it may be worthwhile to provide research training, support, and capacity building to healthcare providers that address the practical challenges of participating in primary care research [2, 3, 58, 33]. Second, researchers should involve healthcare providers in research planning and development a priori, including determining type of study design and eligibility criteria [2] based on assessment of the patient population and perceived severity of the health condition to address the moral obligation to provide care [5]. Third, it may be unrealistic to ask healthcare providers to balance two roles (e.g., research nurse versus clinical nurse), which have competing demands, interests, and ethics, and use of non-clinical staff may be necessary to perform research tasks [2, 5, 6] particularly with acutely unwell patient populations.


HEALD or HD, healthy eating and active living for diabetes in primary care networks; PCN, primary care network; T2D, type 2 diabetes; TC, TeamCare


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This work was supported in part by grant from Alberta Health, and a CIHR Team Grant to the Alliance for Canadian Health Outcomes Research in Diabetes (reference #: OTG- 88588), sponsored by the CIHR Institute of Nutrition, Metabolism and Diabetes (INMD). The funding bodies had no role in the design of the study and collection, analysis, and interpretation of the data or in writing the manuscript.

Availability of data and materials

The data collected and analysed during the current study are not publicly available because of confidentiality concerns due to the qualitative nature of the study, including small sample size. However, supporting data are included in this published article and in Table 4.

Authors’ contributions

LAW, a medical anthropologist trained in qualitative research, led the qualitative research design, data collection and analysis, and drafted the manuscript. AS, SR, STJ and SM actively contributed to data analysis and critically reviewed and revised the manuscript. JAJ conceived of the study and was involved in data analysis and writing. All authors read and approved the final manuscript.

Authors’ information

JAJ is a Senior Scholar with Alberta Innovates-Health Solutions (AIHS) and a Centennial Professor at the University of Alberta. SRM is a Health Scholar funded by AIHS and holds the Endowed Chair in Patient Health Management funded by the Faculties of Medicine and Dentistry and Pharmacy and Pharmaceutical Sciences of the University of Alberta.

Competing interests

The authors declare that they have no competing interests.

Consent for publication

Not applicable, as our manuscript does not contain any individually identifiable persons data.

Ethics approval and consent to participate

Ethics approval was granted for the HEALD and TeamCare interventions from the Health Research Ethics Board (HREB #PRO00012663) at the University of Alberta. However, the HREB deemed this component of the interventions as evaluation and exempt from review. Regardless, we followed the requirements outlined in the Canadian Tri-Council Policy Statement: Ethical Conduct of Research Involving Humans including informing participants of the research goals, the voluntary nature of participation, data management protocols, and confidentiality.

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Correspondence to Jeffrey A. Johnson.

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Wozniak, L.A., Soprovich, A., Rees, S. et al. A qualitative study examining healthcare managers and providers’ perspectives on participating in primary care implementation research. BMC Health Serv Res 16, 316 (2016).

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