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Volume 18 Supplement 3

Engaging patients, enhancing patient experiences: insights, innovations, and applications

Research

The publication of this supplement was supported by Willis-Knighton Health System. The articles have undergone the journal's standard peer review process for supplements. The Supplement Editors declare that they have no competing interests.

Edited by Stephen J. O'Connor and Katherine A. Meese.

  1. Healthcare institutions deliver essential services that practically everyone needs at least periodically over the course of their lives. Hospital admissions, in particular, place patients in circumstances very...

    Authors: James K. Elrod and John L. Fortenberry Jr.

    Citation: BMC Health Services Research 2018 18(Suppl 3):927

    Content type: Debate

    Published on:

  2. Branding—the assignment of names, logos, slogans, and related elements of identity to institutions and their product offerings for the purpose of conveying desired images to target audiences—is of paramount im...

    Authors: James K. Elrod and John L. Fortenberry Jr.

    Citation: BMC Health Services Research 2018 18(Suppl 3):924

    Content type: Debate

    Published on:

  3. Given the importance of communicating effectively with current and prospective patients, healthcare institutions must direct considerable energies toward achieving associated excellence. Pursuits usually cente...

    Authors: James K. Elrod and John L. Fortenberry Jr.

    Citation: BMC Health Services Research 2018 18(Suppl 3):928

    Content type: Debate

    Published on:

  4. Modern marketing thought heavily emphasizes the need for healthcare providers to possess a customer orientation, placing patients at the focal point of attention within health and medical establishments. This ...

    Authors: James K. Elrod and John L. Fortenberry Jr.

    Citation: BMC Health Services Research 2018 18(Suppl 3):929

    Content type: Debate

    Published on:

  5. Marketing arguably is the most critical administrative responsibility associated with the pursuit and realization of growth and prosperity, making prowess in the discipline essential for any healthcare institu...

    Authors: James K. Elrod and John L. Fortenberry Jr.

    Citation: BMC Health Services Research 2018 18(Suppl 3):922

    Content type: Debate

    Published on: