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Table 2 Endorsement of PEMAT items, selected resources (n = 49)

From: Integrating consumer perspectives into a large-scale health literacy audit of health information materials: learnings and next steps

PEMAT item

n endorsed

n eligible (denominator)a

%

Understandabilityb

42

49

85.7

Content

 Makes its purpose completely evident

44

49

89.8

 No distracting information or content

31

40

77.5

Word Choice and Style

 Common, everyday language

48

49

98.0

 Medical terms are defined and used only to familiarise readers

46

49

93.9

 Active voice

47

49

95.9

Use of Numbers

 Numbers are clear and easy to understand

20

23

87.0

 Does not expect readers to do calculation

39

40

97.5

Organisation

 Information is broken down into short sections

32

43

74.4

 Sections have informative headers

43

43

100.0

 Presents information in a logical sequence

49

49

100.0

 Provides a summary

12

43

27.9

Layout & Design

 Uses visual cues on key points

41

42

97.6

 Text on screen is easy to read

7

7

100.0

 Allows user to hear the words clearly

5

5

100.0

Use of Visual Aids

 Uses visual aids whenever possible

13

40

32.5

 Visual aids reinforce rather than distract

12

13

92.3

 Visual aids have clear titles and captions

12

12

100.0

 Visual aids are clear and uncluttered

33

34

97.1

 Tables are simple with short, clear role and column headings

9

9

100.0

Actionabilityb

26

49

53.1

 Identifies at least one action for the user

49

49

100.0

 Addresses the user directly

49

49

100.0

 Breaks down actions into explicit steps

45

49

91.8

 Provides tangible tools whenever it could help

15

40

37.5

 Instructions and examples for calculations

0

2

0.0

 Explains how to use the charts, diagrams etc

8

10

80.0

 Use visual aids whenever possible to help users act on instructions

10

40

25.0

  1. aSome items were not applicable to all texts (e.g. an item may apply only to audio-visual materials). Percentages represent the proportion of relevant texts for which the item was endorsed
  2. bCounts for overall understandability and actionability reflect the number of resources for which 70% of corresponding applicable items were endorsed