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Table 1 Cronbach’s alpha measure for the questionnaire tool

From: The effect of pharmaceutical companies’ marketing mix strategies on physicians prescribing practices in Jordan: a cross-sectional study

Marketing mix element

Number of items per sub-scale

Cronbach’s alpha measure

Promotional tools

14

0.899

Product strategy

10

0.868

Distribution strategy

7

0.823

Pricing strategy

6

0.823

Overall scale

37

0.930

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BMC Health Services Research

ISSN: 1472-6963

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