Fig. 4

Ranking of conditions in order of concern on mentioning the condition on the prescription. Heatmap derived from the rankings given by respondents. Participants were asked to rank how problematic the above pathologies were in terms of the being included as part of the ‘reason for use’ on prescriptions. The most sensitive condition had to be placed at number 1 and the least sensitive at number 10 starting from a randomized list generated anew for each participant. The average ranked position determined the sequence in the figure. The darkness of the colour reflects the relative frequencies of each pathology in that position of the ranking. Consensus in assessing STD’s as most sensitive is thus illustrated in the dark upper left corner. In contrast, headaches, on the other side of the spectrum, are universally perceived as most acceptable. (STD Sexually transmitted diseases)