Table 1 Three phases of the analysis and their results (Adapted from Gamson&Lasch[37]: 399–400)
First phase | Second phase | Third phase | |
|---|---|---|---|
Actions | Data reading and grouping of statements according to their content | Completion of”signature matrix” | Aggregation of the initial frames into five final frames |
Results | Eight initial frames-Strategic planning and rational decision-making- Irrational decision-making - Municipal economy- Market orientation - Citizens’ best- Benchmarking - Fire fighting- Exogenous motivations | Descriptions for each initial frame with the help of signature elements (Table 2). | The final frames: Rational reasoning, Pragmatic realism , Promoting diversity among providers, Good for the municipality , Good for the local people |