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Table 2 Sample Characteristics by Responsiveness to DTC Advertising

From: Self-reported responsiveness to direct-to-consumer drug advertising and medication use: results of a national survey

Covariate Prevalence Proportion responsive to DTC advertising Multivariate association with responsiveness to DTC advertising (OR, 95% CI)
Age    
Less than 65 years 85.9 23.2 2.5 (1.5-4.1)
65 years or older 14.1 37.6  
Gender    
Male 36.1 22.2 1.0 (.7-1.5)
Female 63.8 27.3  
Race    
White 82.6 24.5 .7 (.4-1.0)
Non-white 17.4 31.1  
Marital Status    
Married 57.5 25.5 1.1 (.7-1.6)
Single, widowed, divorced, other 42.1 25.0  
Educational Attainment    
College graduate or higher 57.8 28.9 .7 (.4-1.0)
Some college or less 42.1 20.3  
Annual Income    
Less than $35,000 48.6 25.8 1.2 (.8-1.9)
$35,000 or more 51.3 24.8  
Self-reported health    
Excellent 23.2 13.4 1.1 (1.0-1.4)
Very Good 41.4 25.1  
Good 22.1 32.9  
Fair 11.9 28.5  
Poor 4.4 44.1  
Time since last visit to physician    
Within one month 59.6 27.4 .9 (.6-1.4)
More than one month 40.4 22.2  
Self-reported knowledge about health and medications    
Extremely knowledgeable 8.8 22.1 1.0 (.8-1.3)
Very knowledgeable 30.0 25.5  
Somewhat knowledgeable 58.2 25.4  
Not at all 3.0 26.1  
Like seeing advertisements for prescription drugs    
Strongly agree 20.4 41.6 1.4 (1.2-1.6)
Agree somewhat 31.0 24.4  
Neither agree or disagree 20.8 20.7  
Disagree 10.9 18.1  
Strongly disagree 16.9 15.5  
  1. n = 771