Table 4 The relationship between themes and lower level codes
Theme | Examples of codes associated with theme |
|---|---|
Value for money and willingness to pay | • Private acupuncture has to be something special • It is worth it if it works |
Free and fair access | • Not fair that some people can't afford to pay for acupuncture • Acupuncture should be available to all (on the NHS) |
Individualised holistic care: feeling cared for | • Treated as a person • NHS as a factory farm |
Consequences of choice: empowerment and vulnerability | • Chance of getting 'ripped off' • Choice of (the best) practitioner • Patient has control over consultation agenda |
"Just added extras": physical environment | • Expect more privacy in private sector • Private sector treatment essentially the same as NHS treatment |