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Table 8 Factors affecting physicians influence by different marketing mix strategies

From: The effect of pharmaceutical companies’ marketing mix strategies on physicians prescribing practices in Jordan: a cross-sectional study

Demographic variable

Odds ratio of being influenced by all marketing mix elements (95%CI)

Odds ratio of being influenced by promotional tools (95%CI)

Odds ratio of being influenced by product strategy (95%CI)

Odds ratio of being influenced by distribution strategy (95%CI)

Odds ratio of being influenced by pricing strategy (95%CI)

Gender

Male (Reference category)

1.00

1.00

1.00

1.00

1.00

Female

0.79 (0.50–1.25)

0.81 (0.51–1.28)

0.66 (0.42–1.04)

0.87 (0.55–1.38)

0.71 (0.45–1.12)

Age category

23–30 years (Reference category)

1.00

1.00

1.00

1.00

1.00

31–35 years

0.88 (0.54–1.45)

1.23 (0.74–2.02)

0.99 (0.60–1.63)

1.26 (0.76–2.08)

1.31 (0.79–2.18)

36–40 years

1.31 (0.65–2.67)

1.07 (0.53–2.17)

1.48 (0.72–3.03)

1.38 (0.67–2.82)

0.67 (0.33–1.36)

41–45 years

1.81 (0.81–4.06)

1.92 (0.86–4.30)

0.94 (0.43–2.04)

1.20 (0.55–2.63)

0.96 (0.44–2.08)

46–50 years

0.96 (0.33–2.79)

1.01 (0.35–2.94)

0.94 (0.32–2.75)

1.19 (0.40–3.52)

1.11 (0.38–3.29)

51 years and above

1.23 (0.65–2.32)

1.06 (0.56-2.00)

1.87 (0.97–3.60)

1.39 (0.73–2.65)

1.16 (0.61–2.20)

Year of experience

Less than 5 years (Reference category)

1.00

1.00

1.00

1.00

1.00

6–10 years

1.14 (0.69–1.86)

1.48 (0.90–2.42)

0.92 (0.57–1.51)

1.09 (0.67–1.79)

1.13 (0.69–1.86)

More than 10 years

1.23 (0.76–1.98)

1.10 (0.68–1.78)

1.84 (1.13–3.01)*

1.40 (0.86–2.27)

1.06 (0.66–1.72)

Medical education

General practitioner (Reference category)

1.00

1.00

1.00

1.00

1.00

Specialized physician

0.67 (0.21–2.17)

0.89 (0.56–1.41)

1.29 (0.81–2.05)

1.08 (0.68–1.71)

1.26 (0.79-2.00)

Country of first degree in medical education

Jordan (Reference category)

1.00

1.00

1.00

1.00

1.00

Outside Jordan

1.01 (0.95–1.08)

1.33 (0.84–2.10)

1.29 (0.81–2.05)

1.15 (0.72–1.82)

0.93 (0.59–1.47)

Specialty

Not specialized (general practitioner) (Reference category)

1.00

1.00

1.00

1.00

1.00

Internist

0.73 (0.39–1.38)

0.70 (0.37–1.32)

0.80 (0.43–1.51)

0.44 (0.23–0.84)*

0.56 (0.30–1.06)

Surgeon

1.10 (0.69–1.74)

1.43 (0.44–4.60)

2.94 (0.78–11.08)

0.88 (0.28–2.80)

0.58 (0.18–1.87)

Gynecologist

2.16 (0.90–5.15)

1.56 (0.68–3.60)

0.86 (0.38–1.95)

1.98 (0.83–4.74)

1.85 (0.77–4.42)

Pediatrician

1.20 (0.56–2.58)

0.69 (0.32–1.49)

1.18 (0.55–2.54)

1.28 (0.59–2.79)

1.03 (0.48–2.21)

Dermatologist

0.48 (0.04–5.29)

2.03 (0.18–22.57)

1.90 (0.17–21.17)

1.78 (0.16–19.85)

0.41 (0.04–4.59)

Orthopedics

2.98 (0.79–11.22)

1.43 (0.44–4.59)

2.94 (0.78–11.08)

2.75 (0.73–10.37)

4.35 (0.94–20.20)

Resident

0.57 (0.25–1.30)

1.01 (0.45–2.25)

0.39 (0.16–0.93)*

0.63 (0.28–1.41)

0.82 (0.37–1.83)

ENTs

0.63 (0.10–3.84)

1.52 (0.25–9.22)

1.43 (0.24–8.64)

1.34 (0.22–8.10)

1.25 (0.21–7.60)

Ophthalmologist

0.61 (0.34–1.10)

1.01 (0.57–1.80)

0.66 (0.37–1.18)

0.86 (0.48–1.54)

0.95 (0.53–1.70)

Others

1.13 (0.67–1.91)

0.84 (0.50–1.43)

0.90 (0.53–1.51)

1.10 (0.65–1.86)

0.82 (0.48–1.38)

Country of specialty in medical education

Outside Jordan (Reference category)

1.00

1.00

1.00

1.00

1.00

Jordan

0.58 (0.31–1.08)

0.40 (0.21–0.77)**

1.40 (0.89–2.21)

1.18 (0.75–1.87)

1.24 (0.79–1.96)

Practice settings

Public healthcare sector (Reference category)

1.00

1.00

1.00

1.00

1.00

Private healthcare sector

1.57 (1.00-2.47)*

1.01 (0.65–1.58)

2.12 (1.34–3.36)**

1.90 (1.20–3.01)**

1.38 (0.88–2.17)

Both settings

1.05 (0.56–1.97)

1.37 (0.73–2.57)

1.15 (0.61–2.15)

0.78 (0.42–1.47)

1.88 (0.97–3.64)

  1. *p ≤ 0.05; **p ≤ 0.01