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Table 7 Distribution of the degree to which physicians are being affected by each pricing strategy

From: The effect of pharmaceutical companies’ marketing mix strategies on physicians prescribing practices in Jordan: a cross-sectional study

No

Description

Strongly agree

Agree

Neutral

Disagree

Strongly disagree

1

Disclosure of actual price of the product

54.0%

30.4%

10.8%

3.2%

1.6%

2

Price discounts technique for the product

38.4%

42.8%

15.2%

1.6%

2.0%

3

Price of the drug and effectiveness of therapy

61.6%

28.4%

7.2%

0.8%

2.0%

4

Price of medication in relation to quality

57.6%

29.6%

8.8%

1.6%

2.4%

5

Price competition among pharmaceutical company

46.0%

32.4%

16.8%

3.6%

1.2%

6

Price for full course therapy

58.4%

29.2%

8.0%

3.2%

1.2%