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Table 6 Distribution of the degree to which physicians are being affected by each distribution strategy

From: The effect of pharmaceutical companies’ marketing mix strategies on physicians prescribing practices in Jordan: a cross-sectional study

No

Description

Strongly agree

Agree

Neutral

Disagree

Strongly disagree

1

Pharmaceutical product availability

53.7%

35.7%

9.0%

0.8%

0.8%

2

Inclusion of medicine in the hospital medicine list

51.0%

38.8%

7.8%

1.2%

1.2%

3

Availability of local agent (importer/distributor) representing the principal company

43.9%

36.9%

15.3%

2.7%

1.2%

4

Availability of real-time product information from distribution intermediaries

40.4%

44.3%

11.8%

2.0%

1.6%

5

Presence of sole supplier

13.7%

24.7%

38.4%

16.1%

7.1%

6

Fast deliveries with special storage and distribution of medicines

50.2%

33.7%

12.2%

2.7%

1.2%

7

Reverse pharmaceutical (product recall)

45.9%

38.4%

10.6%

2.7%

2.4%