Table 4 Distribution of the degree to which physicians are being affected by each promotional tool
No | Description | Strongly agree | Agree | Neutral | Disagree | Strongly disagree |
|---|---|---|---|---|---|---|
1 | Participating in company-sponsored continual medical education | 32.5% | 48.5% | 13.9% | 3.6% | 1.5% |
2 | Information from medical representative | 19.7% | 31.0% | 21.9% | 5.8% | 21.5% |
3 | Frequently visits of medical representative | 16.1% | 36.1% | 24.8% | 16.4% | 6.6% |
4 | Sales calls made by pharmaceutical companies | 12.0% | 46.7% | 21.5% | 14.2% | 5.5% |
5 | Free drug samples given by pharmaceutical company | 27.0% | 44.2% | 17.2% | 6.9% | 4.7% |
6 | Information from promotional drug brochures | 25.9% | 39.8% | 22.6% | 9.9% | 1.8% |
7 | Different gifts from pharmaceutical company | 12.4% | 25.9% | 26.3% | 15.7% | 19.7% |
8 | Participating pharmaceutical company-sponsored entertainments/recreational events | 19.3% | 30.7% | 21.9% | 15.7% | 12.4% |
9 | Sponsorship for travel in conference | 39.1% | 34.3% | 13.5% | 5.1% | 8.0% |
10 | Subscription of journals with direct mail | 36.1% | 35.8% | 17.2% | 6.6% | 4.4% |
11 | Invitation to visit a pharmaceutical manufacturing plant | 25.5% | 38.0% | 19.0% | 11.3% | 6.2% |
12 | Personal relationship to company | 12.8% | 23.4% | 27.7% | 19.7% | 16.4% |
13 | Product launch meeting | 29.6% | 46.4% | 16.1% | 4.0% | 4.0% |
14 | Public relation of pharmaceutical company | 13.5% | 40.9% | 32.1% | 9.1% | 4.4% |