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Table 1 Relative importance scores for attributes and utility estimates for attribute levels in rank order of preference

From: Factors influencing UK residents’ preferences in how psychologists present themselves online: a conjoint analysis during the early months of the COVID-19 pandemic

Rank

Attribute level

Relative importance score

Utility Estimates

 

Years of experience

28.84

 

1

15(± 1) years of experience

 

.543

2

5(± 1) years of experience

 

-.543

 

Area of expertise

22.78

 

1

Anxiety disorders and fear (also fear of COVID-19)

 

.262

2

Anxiety disorders and fear

 

-.158

3

General clinical experience

 

-.105

 

Gender

14.68

 

1

Female

 

.245

2

Male

 

-.245

 

Self-disclosure

11.39

 

1

Disclosure

 

.011

2

No disclosure

 

-.011

 

Training Institution

11.11

 

1

Higher ranked universities

 

.133

2

Lower ranked universities

 

-.133

 

Facial trustworthiness

10.64

 

1

More trustworthy faces

 

.070

2

Less trustworthy faces

 

-.070