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Table 1 Identification of the strengths of distance retailing through focus group discussions

From: The modern Russian pharmaceutical market: consumer attitudes towards distance retailing of medicines

Anticipated strengths of distance retailing of medicines

Respondent’s opinion (%)

Accessibility for the disabled

100

Accessibility for the elderly

89

Possibility to order medicines at any time

83.33

Possibility to order medicines to anywhere

83.33

Opportunity to order medicines without interrupting work

55.55

Opportunity to order medicines while doing personal business

66.66

Sefety during pandemic

94.44

Ability to check the availability of medicines when ordering

55.55

Ability to order different products in one place (on one website)

61.11

Possibility of self-selection of medicines from a wide range

66.66

Lack of pharmacy worker influence on consumer choice

72.22

Lack of promotional items

27.77

Saving money

44.44

Possibility to buy medicines from home in bad weather

61.11

Ability to obtain a large amount of information about the medicines

61.11

Confidence in the effectiveness and safety of medicines

50

No strengths

16.66