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Table 4 Simple model utility estimates, marginal willingness to pay and relative importance of attribute levels (n = 114)

From: Physicians’ preferences and willingness to pay for artificial intelligence-based assistance tools: a discrete choice experiment among german radiologists

Attribute &

attribute levels

p-value

Marginal utility\(\widehat{\varvec{\beta }}\)

Marginal WTP

Relative importance

Provider

0.1404

  

8.32%

Modality manufacturer

 

-0.05853

-0.36 €

 

RIS/PACS software provider

 

-0.06151

-0.38 €

 

AI-software startup

 

0.12004

0.75 €

 

Application

< 0.0001

  

31.52%

Routine diagnostics

 

0.29843

1.86 €

 

Process efficiency

 

-0.38958

-2.42 €

 

Screening

 

0.09115

-0.57 €

 

Quality

< 0.0001

  

22.18%

Same

 

-0.24206

-1.51 €

 

Better

 

0.24206

1.51 €

 

Time Savings

< 0.0001

  

37.98%

Low

 

-0.43392

-2.70 €

 

Medium

 

0.03899

0.24 €

 

High

 

0.39493

2.46 €