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Table 3 Characteristics of promotional tools used in pharmaceutical promotion

From: The attitude and acceptability towards medical promotional tools and their influence on physicians’ prescribing practices in Jordan and Iraq: a cross-sectional study

Variable

Overall

Jordan

Iraq

P-value

Do you accept marketing promotional tools offered by MRs?

 Yes

385 (48.1%)

185 (46.1%)

200 (50.0%)

0.274

Frequency of marketing promotional tools offered by MRs:

 Always

37 (4.6%)

14 (3.5%)

23 (5.8%)

0.000

 Frequently

225 (28.1%)

77 (19.2%)

148 (37.0%)

 Occasionally

249 (31.1%)

133 (33.2%)

116 (29.0%)

 Rarely

184 (23.0%)

104 (25.9%)

80 (20.0%)

 Never

106 (13.2%)

73 (18.2%)

33 (8.3%)

Kind of marketing promotional tools offered by MRs: (more than one answer can be chosen)

 Lectures accompanied by dinner invitation

224 (28.0%)

93 (23.2%)

131 (32.8%)

0.003

 Drug samples

506 (63.2%)

238 (59.4%)

268 (67.0%)

0.025

 Stationery

59 (7.4%)

32 (8.0%)

27 (6.8%)

0.505

 Coffee cups

254 (31.7%)

137 (34.2%)

117 (29.3%)

0.135

 Sponsored education

176 (22.0%)

87 (21.6%)

89 (22.3%)

0.839