Table 2 Characteristics of pharmaceutical promotion
Variable | Overall | Jordan | Iraq | P-value |
|---|---|---|---|---|
How many times do MRs visit you for drug promotions? | ||||
Daily | 117 (14.6%) | 11 (2.7%) | 106 (26.5%) | 0.000 |
One time per week | 248 (31.0%) | 135 (33.7%) | 113 (28.2%) | |
2 – 3 times per week | 209 (26.1%) | 133 (33.2%) | 76 (19.0%) | |
2 times per month | 135 (16.9%) | 51 (12.7%) | 84 (21.0%) | |
Occasionally | 85 (10.6%) | 64 (16.0%) | 21 (5.3%) | |
Nevera | 7 (0.9%) | 7 (1.7%) | 0 | |
What is the length of the discussion during their drug promotion (in minutes): (n= 799) | ||||
Less than or equal to 10 minutes | 378 (47.2%) | 172 (42.9%) | 206 (51.5%) | 0.019 |
11 – 20 minutes | 370 (46.2%) | 195 (48.6%) | 175 (43.8%) | |
More than or equal to 21 minutes | 51 (6.4%) | 32 (8.0%) | 19 (4.8%) | |
What are the promotional methods used by MRs during their visits? (more than one answer could be chosen) | ||||
Face-to-face visits | 613 (76.5%) | 281 (70.1%) | 332 (83.0%) | 0.000 |
Using brochures and stickers | 330 (41.1%) | 192 (47.9%) | 138 (34.6%) | 0.000 |
Using medical samples | 421 (52.6%) | 202 (50.4%) | 219 (54.8%) | 0.229 |
Using electronic materials | 165 (20.6%) | 74 (18.5%) | 91 (22.8%) | 0.133 |
Referring to different articles | 114 (14.1%) | 76 (19.0%) | 38 (9.6%) | 0.000 |
Participating in new product launches | 105 (13.1%) | 44 (11.0%) | 61 (15.3%) | 0.073 |
Participating in company cycle meetings | 75 (9.4%) | 43 (10.7%) | 32 (8.0%) | 0.186 |