|
How many times do MRs visit you for drug promotions?
|
|
Daily
|
117 (14.6%)
|
11 (2.7%)
|
106 (26.5%)
|
0.000
|
|
One time per week
|
248 (31.0%)
|
135 (33.7%)
|
113 (28.2%)
|
|
2 – 3 times per week
|
209 (26.1%)
|
133 (33.2%)
|
76 (19.0%)
|
|
2 times per month
|
135 (16.9%)
|
51 (12.7%)
|
84 (21.0%)
|
|
Occasionally
|
85 (10.6%)
|
64 (16.0%)
|
21 (5.3%)
|
|
Nevera
|
7 (0.9%)
|
7 (1.7%)
|
0
|
|
What is the length of the discussion during their drug promotion (in minutes): (n= 799)
|
|
Less than or equal to 10 minutes
|
378 (47.2%)
|
172 (42.9%)
|
206 (51.5%)
|
0.019
|
|
11 – 20 minutes
|
370 (46.2%)
|
195 (48.6%)
|
175 (43.8%)
|
|
More than or equal to 21 minutes
|
51 (6.4%)
|
32 (8.0%)
|
19 (4.8%)
|
|
What are the promotional methods used by MRs during their visits? (more than one answer could be chosen)
|
|
Face-to-face visits
|
613 (76.5%)
|
281 (70.1%)
|
332 (83.0%)
|
0.000
|
|
Using brochures and stickers
|
330 (41.1%)
|
192 (47.9%)
|
138 (34.6%)
|
0.000
|
|
Using medical samples
|
421 (52.6%)
|
202 (50.4%)
|
219 (54.8%)
|
0.229
|
|
Using electronic materials
|
165 (20.6%)
|
74 (18.5%)
|
91 (22.8%)
|
0.133
|
|
Referring to different articles
|
114 (14.1%)
|
76 (19.0%)
|
38 (9.6%)
|
0.000
|
|
Participating in new product launches
|
105 (13.1%)
|
44 (11.0%)
|
61 (15.3%)
|
0.073
|
|
Participating in company cycle meetings
|
75 (9.4%)
|
43 (10.7%)
|
32 (8.0%)
|
0.186
|
