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Table 4 Description of Personal, Injunctive and Descriptive norms

From: Designing an SMS reminder intervention to improve vaccination uptake in Northern Nigeria: a qualitative study

Category

Description

Personal norms

These norms are personal beliefs and feelings regarding vaccination and RI services provided by health workers in our study settings. It relates to attitude towards vaccination and personal decision about vaccinating or not vaccinating their children.

Injunctive norms

This is an assessment by people interviewed of how much others approve or disapprove, encourage or discourage vaccination.

Descriptive norms

This explains how most people’s beliefs and behavior, i.e., behavior of others regarding vaccination in our study setting, encourage or discourage vaccination.