Coefficient | Standard Error | t | p-value | 95 % CI | ||
---|---|---|---|---|---|---|
Lower | Upper | |||||
Model 1, Winning products | ||||||
Secular trend, β1 | 3.94 | 3.28 | 1.20 | 0.245 | -2.92 | 10.80 |
Change in level, β2 | 185.07 | 50.14 | 3.69 | 0.002 | 80.13 | 290.02 |
Change in trend, β3 | -0.82 | 8.01 | -0.10 | 0.920 | -17.58 | 15.95 |
Cold, β4 | 73.25 | 31.36 | 2.34 | 0.031 | 7.61 | 138.89 |
Constant, β0 | 87.74 | 30.10 | 2.92 | 0.009 | 24.75 | 150.73 |
Model 2, Non-winning products | ||||||
Secular trend, β1 | 0.33 | 0.98 | 0.33 | 0.744 | -1.73 | 2.38 |
Change in level, β2 | -26.35 | 15.03 | -1.75 | 0.096 | -57.81 | 5.11 |
Change in trend, β3 | -4.27 | 2.40 | -1.78 | 0.091 | -9.30 | 0.75 |
Cold, β4 | 23.97 | 9.41 | 2.55 | 0.020 | 4.27 | 43.66 |
Constant, β0 | 59.08 | 9.02 | 6.55 | 0.000 | 40.21 | 77.95 |