Phase | Description of the process |
---|---|
1. Familiarising yourself with the data | Transcribing data (if necessary), reading and re-reading the data, noting initial ideas. |
2. Generating initial codes | Coding interesting features of the data in a systematic fashion across the entire data set, collating data relevant to each code. |
3. Searching for themes | Collating codes into potential themes, gathering all data relevant to each potential theme. |
4. Reviewing themes | Checking whether the themes work in relation to the coded extracts and the entire data set, generating a thematic “map” of the analysis. |
5. Defining and naming themes | Ongoing analysis to refine the specifics of each theme, and the overall story the analysis tells; generating clear definitions and names for each theme. |
6. Producing the report | The final opportunity for analysis. Selection of vivid, compelling extract examples, final analysis of selected extracts, connecting the results of the analysis to the research question and literature, producing a scholarly report of the analysis. |