Promoting the propensity for blood donation through the understanding of its determinants

Table 8 Status of research hypotheses for Donors (Group A) and Non-donors (Group B)

	Hypothesis	Predictor	Dependent variable	Estimate	S.E.	Two-tailed p-value	Supported
Group A DONORS	H1	Attitude	Intention	0.441	0.136	0.001	Yes
	H2	Subjective Norm	Intention	−0.031	0.083	0.705	No
	H3	Perceived Behavioural Control	Intention	0.553	0.121	0.000	Yes
	H4	Communication	Attitude	1.005	0.052	0.000	Yes
	H5	Communication	WOM	0.494	0.076	0.000	Yes
	H6	Communication	Inhibitors	−0.066	0.060	0.271	No
	H7	Inhibitors	Intention	−0.025	0.039	0.517	No
	H8	Intention	WOM	0.216	0.069	0.002	Yes
	H9	Service Quality	WOM	0.268	0.079	0.001	Yes
Group B NON-DONORS	H1	Attitude	Intention	0.052	0.078	0.054	Yes
	H2	Subjective Norm	Intention	0.346	0.106	0.001	Yes
	H3	Perceived Behavioural Control	Intention	0.410	0.081	0.000	Yes
	H4	Communication	Attitude	1.000	0.097	0.000	Yes
	H5	Communication	WOM	0.505	0.088	0.000	Yes
	H6	Communication	Inhibitors	0.183	0.062	0.003	Yes
	H7	Inhibitors	Intention	−0.039	0.057	0.493	No
	H8	Intention	WOM	0.174	0.066	0.009	Yes
	H9	Service Quality	WOM	0.209	0.107	0.052	Yes

ISSN: 1472-6963