From: Promoting the propensity for blood donation through the understanding of its determinants
Group A: DONORS | Group B: NON-DONORS | ||||||
---|---|---|---|---|---|---|---|
Factor | Cronbach’s alpha | AVE | CR | Factor | Cronbach’s Alpha | AVE | CR |
Attitude | 0.910 | 0.638 | 0.913 | Attitude | 0.880 | 0.562 | 0.884 |
Subjective norm | 0.872 | 0.695 | 0.871 | Subjective norm | 0.804 | 0.547 | 0.783 |
Perceived behavioural control | 0.842 | 0.619 | 0.828 | Perceived behavioural control | 0.750 | 0.584 | 0.806 |
Inhibitors | 0.897 | 0.639 | 0.898 | Inhibitors | 0.840 | 0.575 | 0.868 |
Information and Communication | 0.941 | 0.759 | 0.926 | Information and Communication | 0.900 | 0.671 | 0.889 |
Service Quality | 0.934 | 0.816 | 0.930 | Service Quality | 0.900 | 0.734 | 0.892 |
Intention | 0.777 | 0.553 | 0.784 | Intention | 0.753 | 0.625 | 0.826 |
WOM | 0.891 | 0.821 | 0.901 | WOM | 0.841 | 0.731 | 0.844 |