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Table 4 Quantitative results: frequency of donor’s motivations to blood donation and a favourite location for donating (a) and frequency of motivations that could push Non-Donors to donate and favourite location to start donating (b)

From: Promoting the propensity for blood donation through the understanding of its determinants

DONORS (a)
Motivation for first donation Frequency % Favourite location for donating blood Frequency %
Individual choice 64 37% School/universities 77 45%
Educational initiatives 29 17% City centre areas (plaza or parks) 42 24%
Accompanying relatives/friends 23 13% In the office 24 14%
Sensitive campaign 23 13% Sport centre 12 7%
Blood need for relatives/friends 14 8% Hospitals 7 4%
Being a parent of a donor 8 5% Blood donation centre 2 1%
Altruism 6 3% Churches 2 1%
Being a friend of a donor 2 1% Everywhere 2 1%
Free breakfast 1 1% Place with parking 2 1%
Familiar education 1 1% Associations 1 1%
Personal motivation 1 1% Mall 1 1%
Personal satisfaction 1 1% Game rooms 1 1%
NON-DONORS (b)
Motivations for starting the donation Frequency % Favourite location to start donating Frequency %
My parents/friend need blood 47 54% Doesn’t matter 45 52%
Sensitive campaigns 18 21% Blood donation centre 34 39%
Supporting those who are in need 9 10% Association centre 5 6%
For ethical reasons 6 7% Mobile blood station 3 3%
Educational event at school/university 3 3%    
Accompanying parents/friends 3 3%    
Overcoming my fears 1 1%