Table 4 Quantitative results: frequency of donor’s motivations to blood donation and a favourite location for donating (a) and frequency of motivations that could push Non-Donors to donate and favourite location to start donating (b)

Individual choice

64

37%

School/universities

77

45%

Educational initiatives

29

17%

City centre areas (plaza or parks)

42

24%

Accompanying relatives/friends

23

13%

In the office

24

14%

Sensitive campaign

23

13%

Sport centre

12

7%

Blood need for relatives/friends

14

8%

Hospitals

7

4%

Being a parent of a donor

8

5%

Blood donation centre

2

1%

Altruism

6

3%

Churches

2

1%

Being a friend of a donor

2

1%

Everywhere

2

1%

Free breakfast

1

1%

Place with parking

2

1%

Familiar education

1

1%

Associations

1

1%

Personal motivation

1

1%

Mall

1

1%

Personal satisfaction

1

1%

Game rooms

1

1%

Motivations for starting the donation

Frequency

%

Favourite location to start donating

Frequency

%

My parents/friend need blood

47

54%

Doesn’t matter

45

52%

Sensitive campaigns

18

21%

Blood donation centre

34

39%

Supporting those who are in need

9

10%

Association centre

5

6%

For ethical reasons

6

7%

Mobile blood station

3

3%

Educational event at school/university

3

3%

Accompanying parents/friends

3

3%

Overcoming my fears

1

1%