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Table 5 Multiple Comparisons of clicks for topics

From: A comparison of health communication effectiveness and the improvement of management strategies: taking two Chinese traditional medicine hospitals’ WeChat public accounts as examples

Topic type

Topic type

Significant

Public health knowledge

cream formulae

**

news propaganda

***

activity notice

0.101

doctor information

**

  1. * p < 0.05, ** p < 0.01, *** p < 0.001
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BMC Health Services Research

ISSN: 1472-6963

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