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Table 4 Clicks and likes of the topics

From: A comparison of health communication effectiveness and the improvement of management strategies: taking two Chinese traditional medicine hospitals’ WeChat public accounts as examples

Topic N Mean of clicks Mean of likes
Public health knowledge 55 12,379 34
Cream formulae 11 5066 37
News propaganda 10 3662 43
Doctor information 4 1404 4
Activity notice 2 2432 2
Recruitment 1 11,776 38