A comparison of health communication effectiveness and the improvement of management strategies: taking two Chinese traditional medicine hospitals’ WeChat public accounts as examples

Table 4 Clicks and likes of the topics

Topic	N	Mean of clicks	Mean of likes
Public health knowledge	55	12,379	34
Cream formulae	11	5066	37
News propaganda	10	3662	43
Doctor information	4	1404	4
Activity notice	2	2432	2
Recruitment	1	11,776	38

ISSN: 1472-6963