TY - BOOK AU - Fortenberry, J. L. PY - 2010 DA - 2010// TI - Health care marketing: tools and techniques PB - Jones and Bartlett CY - Sudbury ID - Fortenberry2010 ER - TY - JOUR AU - Feinberg, D. PY - 2011 DA - 2011// TI - Why advertise … and why not? JO - Mark Health Serv. VL - 31 ID - Feinberg2011 ER - TY - JOUR AU - Elrod, J. K. AU - Fortenberry, J. L. PY - 2018 DA - 2018// TI - Formulating productive marketing communications strategy: a major health system’s experience JO - BMC Health Serv Res. VL - 18 UR - https://doi.org/10.1186/s12913-018-3676-7 DO - 10.1186/s12913-018-3676-7 ID - Elrod2018 ER - TY - JOUR AU - Elrod, J. K. AU - Fortenberry, J. L. PY - 2017 DA - 2017// TI - Billboard advertising: an avenue for communicating healthcare information and opportunities to disadvantaged populations JO - BMC Health Serv Res. VL - 17 UR - https://doi.org/10.1186/s12913-017-2754-6 DO - 10.1186/s12913-017-2754-6 ID - Elrod2017 ER - TY - BOOK AU - Berkowitz, E. PY - 2017 DA - 2017// TI - Essentials of health care marketing PB - Jones and Bartlett CY - Burlington ID - Berkowitz2017 ER - TY - BOOK AU - Thomas, R. K. PY - 2014 DA - 2014// TI - Marketing health services PB - Health Administration Press CY - Chicago ID - Thomas2014 ER - TY - BOOK AU - Fortenberry, J. L. PY - 2011 DA - 2011// TI - Cases in health care marketing PB - Jones and Bartlett CY - Sudbury ID - Fortenberry2011 ER - TY - BOOK AU - Kotler, P. AU - Shalowitz, J. AU - Stevens, R. J. PY - 2008 DA - 2008// TI - Strategic marketing for health care organizations: building a customer-driven health system PB - Jossey-Bass CY - San Francisco ID - Kotler2008 ER - TY - BOOK AU - Fortenberry, J. L. PY - 2013 DA - 2013// TI - Nonprofit marketing PB - Jones and Bartlett CY - Burlington ID - Fortenberry2013 ER - TY - BOOK AU - Schiavo, R. PY - 2014 DA - 2014// TI - Health communication: from theory to practice PB - Jossey-Bass CY - San Francisco ID - Schiavo2014 ER - TY - BOOK AU - Parvanta, C. F. AU - Nelson, D. E. AU - Harner, R. N. PY - 2018 DA - 2018// TI - Public health communication: critical tools and strategies PB - Jones and Bartlett CY - Burlington ID - Parvanta2018 ER - TY - JOUR AU - Elrod, J. K. AU - Fortenberry, J. L. PY - 2018 DA - 2018// TI - Healthcare establishments as owner-operators of digital billboards: making the most of excellent roadside visibility and high traffic counts to better connect with patients JO - BMC Health Serv Res. VL - 18 UR - https://doi.org/10.1186/s12913-018-3680-y DO - 10.1186/s12913-018-3680-y ID - Elrod2018 ER - TY - JOUR AU - Elrod, J. K. AU - Fortenberry, J. L. PY - 2018 DA - 2018// TI - Driving brand equity in health services organizations: the need for an expanded view of branding JO - BMC Health Serv Res. VL - 18 UR - https://doi.org/10.1186/s12913-018-3679-4 DO - 10.1186/s12913-018-3679-4 ID - Elrod2018 ER - TY - BOOK AU - Nash, E. PY - 2000 DA - 2000// TI - Direct marketing: strategy, planning, execution PB - McGraw-Hill CY - New York ID - Nash2000 ER - TY - BOOK AU - Stone, B. AU - Jacobs, R. PY - 2008 DA - 2008// TI - Successful direct marketing methods: interactive, database, and customer marketing for the multichannel communications age PB - McGraw-Hill CY - New York ID - Stone2008 ER - TY - BOOK AU - Kotler, P. AU - Keller, K. L. PY - 2012 DA - 2012// TI - Marketing management PB - Prentice Hall CY - Upper Saddle River ID - Kotler2012 ER - TY - JOUR AU - Elrod, J. K. AU - Fortenberry, J. L. PY - 2018 DA - 2018// TI - Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider JO - BMC Health Serv Res. VL - 18 UR - https://doi.org/10.1186/s12913-018-3682-9 DO - 10.1186/s12913-018-3682-9 ID - Elrod2018 ER - TY - BOOK AU - Perreault, W. D. AU - Cannon, J. P. AU - McCarthy, E. J. PY - 2014 DA - 2014// TI - Basic marketing: a marketing strategy planning approach PB - McGraw-Hill CY - New York ID - Perreault2014 ER - TY - BOOK AU - Belch, G. E. AU - Belch, M. A. PY - 2018 DA - 2018// TI - Advertising and promotion: an integrated marketing communications perspective PB - McGraw-Hill CY - New York ID - Belch2018 ER - TY - BOOK AU - Andrews, J. C. AU - Shimp, T. A. PY - 2018 DA - 2018// TI - Advertising, promotion, and other aspects of integrated marketing communications PB - Cengage CY - Boston ID - Andrews2018 ER - TY - BOOK AU - O’Guinn, T. C. AU - Allen, C. T. AU - Scheinbaum, A. C. AU - Semenik, R. J. PY - 2019 DA - 2019// TI - Advertising and integrated brand promotion PB - Cengage CY - Boston ID - O’Guinn2019 ER - TY - BOOK AU - Godin, S. PY - 1999 DA - 1999// TI - Permission marketing: Turning strangers into friends and friends into customers PB - Simon and Schuster CY - London ID - Godin1999 ER - TY - BOOK AU - Elrod, J. K. PY - 2013 DA - 2013// TI - Breadcrumbs to cheesecake PB - R Publishers CY - Shreveport ID - Elrod2013 ER - TY - BOOK AU - Tapp, A. AU - Whitten, I. AU - Housden, M. PY - 2013 DA - 2013// TI - Principles of direct, database, and digital marketing PB - Pearson CY - London ID - Tapp2013 ER -