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Table 1 Association between pharmacy location area, annual prescription volume, belonging to a marketing chain of individual private pharmacies and active product marketing orientation (sum scale)

From: Factors associated with health service orientation and active product marketing orientation in Finnish community pharmacies: a nationwide study among private pharmacy owners

Active product marketing orientation (sum scale) Low
(score 0–12)
High
(score 14–16)
Total P-value
  % n % n n  
Business location area       p = 0.041
Countryside 62 55 38 34 89  
City, center 64 27 36 15 42  
City, suburb 52 14 48 13 27  
City, commercial center (e.g., shopping mall) 37 14 63 24 38  
Total 56 110 44 86 196  
Annual prescription volume       p = 0.047
Less than 40,000 71 37 29 15 52  
40,000–600,000 43 16 57 21 37  
60,001–100,000 55 35 45 29 64  
More than 100,000 50 22 50 22 44  
Total 56 110 44 87 197  
Whether the pharmacy belongs to a marketing chain of individual private pharmacies       p < 0.001
No 72 59 28 23 82  
Yes 43 48 57 63 111  
Total 55 107 45 86 193