Active product marketing orientation (sum scale) | Low (score 0–12) | High (score 14–16) | Total | P-value | ||
---|---|---|---|---|---|---|
% | n | % | n | n | ||
Business location area | p = 0.041 | |||||
Countryside | 62 | 55 | 38 | 34 | 89 | |
City, center | 64 | 27 | 36 | 15 | 42 | |
City, suburb | 52 | 14 | 48 | 13 | 27 | |
City, commercial center (e.g., shopping mall) | 37 | 14 | 63 | 24 | 38 | |
Total | 56 | 110 | 44 | 86 | 196 | |
Annual prescription volume | p = 0.047 | |||||
Less than 40,000 | 71 | 37 | 29 | 15 | 52 | |
40,000–600,000 | 43 | 16 | 57 | 21 | 37 | |
60,001–100,000 | 55 | 35 | 45 | 29 | 64 | |
More than 100,000 | 50 | 22 | 50 | 22 | 44 | |
Total | 56 | 110 | 44 | 87 | 197 | |
Whether the pharmacy belongs to a marketing chain of individual private pharmacies | p < 0.001 | |||||
No | 72 | 59 | 28 | 23 | 82 | |
Yes | 43 | 48 | 57 | 63 | 111 | |
Total | 55 | 107 | 45 | 86 | 193 |