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Table 1 Association between pharmacy location area, annual prescription volume, belonging to a marketing chain of individual private pharmacies and active product marketing orientation (sum scale)

From: Factors associated with health service orientation and active product marketing orientation in Finnish community pharmacies: a nationwide study among private pharmacy owners

Active product marketing orientation (sum scale)

Low

(score 0–12)

High

(score 14–16)

Total

P-value

 

%

n

%

n

n

 

Business location area

     

p = 0.041

Countryside

62

55

38

34

89

 

City, center

64

27

36

15

42

 

City, suburb

52

14

48

13

27

 

City, commercial center (e.g., shopping mall)

37

14

63

24

38

 

Total

56

110

44

86

196

 

Annual prescription volume

     

p = 0.047

Less than 40,000

71

37

29

15

52

 

40,000–600,000

43

16

57

21

37

 

60,001–100,000

55

35

45

29

64

 

More than 100,000

50

22

50

22

44

 

Total

56

110

44

87

197

 

Whether the pharmacy belongs to a marketing chain of individual private pharmacies

     

p < 0.001

No

72

59

28

23

82

 

Yes

43

48

57

63

111

 

Total

55

107

45

86

193