Constructa
|
Mean
|
SD
|
CR
|
AVE
|
Sqrt AVE
|
---|
PROF
|
5.12
|
0.80
|
0.84
|
0.47
|
0.68
|
PREF
|
4.97
|
0.82
|
0.83
|
0.50
|
0.70
|
ETHISB
|
4.21
|
0.92
|
0.87
|
0.57
|
0.75
|
CTHISB
|
4.68
|
0.83
|
0.86
|
0.55
|
0.74
|
MC
|
3.63
|
0.69
|
0.91
|
0.53
|
0.73
|
WR
|
5.09
|
1.12
|
0.89
|
0.68
|
0.82
|
PA
|
5.25
|
0.85
|
0.88
|
0.60
|
0.78
|
- aPROF promotion focus, PREF prevention focus, ETHISB emerging treatment-related health information seeking behaviour, CTHISB conservative treatment-related health information seeking behaviour, MC media campaigns, WR website reputation, PA patient adherence