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Table 3 Topics Addressed in Standard Philani Infant Feeding Counseling Sessions

From: The Philani MOVIE study: a cluster-randomized controlled trial of a mobile video entertainment-education intervention to promote exclusive breastfeeding in South Africa

1. Maternal beliefs about feeding

2. The practice of exclusive breastfeeding

3. The benefits of breastfeeding and the composition of breast milk

4. How milk is produced and released from the breast

5. How to position and attach a baby for breastfeeding

6. How to express breast milk

7. Common feeding difficulties and breast conditions relating to breastfeeding

8. Infant feeding for HIV positive mothers

9. Safe infant feeding for women who meet have chosen not to breastfeed and meet the AFASS criteria for formula feeding (Acceptable, Feasible, Affordable, Sustainable and Safe)