Pharmaceutical marketing strategies’ influence on physicians' prescribing pattern in Lebanon: ethics, gifts, and samples

Table 6 Relationship between physicians’ prescribing behavior and demographic parameters

First parameter	Second parameter	P value
The location of practice	Shifting drug prescription from one company to another (if both drugs were generic)	0.001
The location of practice	Changing clinical practice after attending conferences and meetings	0.023
Age	Shifting drug prescription from one company to another (if both drugs were generic)	0.000
Age	Changing clinical practice after attending conferences and meetings	0.121
Gender	Shifting drug prescription from one company to another (if both drugs were generic)	0.000
Gender	Changing clinical practice after attending conferences and meetings	0.472

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