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Table 4 Physicians’ evaluation of the motivational effect of each promotional tool on them to select and prescribe a certain product of a drug company

From: Pharmaceutical marketing strategies’ influence on physicians' prescribing pattern in Lebanon: ethics, gifts, and samples

Parameter 1 2 3 4 5
Visits of medical representatives 46 (16.3%) 98 (34.8%) 83 (29.4%) 41 (14.5%) 14 (5%)
Sales calls made by pharmaceutical companies 0 (0.0%) 32 (11.3%) 46 (16.3%) 51 (18.1%) 153 (54.3%)
Drug samples 30 (10.6%) 98 (34.8%) 77 (27.3%) 47 (16.7%) 30 (10.6%)
Promotional drug brochures 10 (3.5%) 43 (15.2%) 126 (44.7%) 68 (24.1%) 35 (12.4%)
Medical equipment as gifts 0 (0.0%) 44 (15.6%) 117 (41.5%) 48 (17.0%) 73 (25.9%)
Branded pen/ magnet/ mouse pad as gifts 10 (3.5%) 10 (3.5%) 112 (39.7%) 76 (27.0%) 74 (26.2%)
Sponsorship for travel / expenses in conferences/ sponsorship for personal tour 32 (11.3%) 79 (28%) 68 (24.1%) 46 (16.3%) 57 (20.2%)
Direct mail 10 (3.5%) 15 (5.3%) 77 (27.3%) 95 (33.7%) 85 (30.1%)
Subscription of journals 0 (0.0%) 37 (13.1%) 98 (34.8%) 76 (27%) 71 (25.2%)
Participation by company in continuing medical education conferences 21 (7.4%) 89 (31.6%) 72 (25.5%) 73 (25.9%) 27 (9.6%)
  1. 1 = (always), 2 = (mostly), 3 = (sometimes), 4 = (rarely) 5 = (never)
  2. Source: Survey