Table 4 Physicians’ evaluation of the motivational effect of each promotional tool on them to select and prescribe a certain product of a drug company
Parameter | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
Visits of medical representatives | 46 (16.3%) | 98 (34.8%) | 83 (29.4%) | 41 (14.5%) | 14 (5%) |
Sales calls made by pharmaceutical companies | 0 (0.0%) | 32 (11.3%) | 46 (16.3%) | 51 (18.1%) | 153 (54.3%) |
Drug samples | 30 (10.6%) | 98 (34.8%) | 77 (27.3%) | 47 (16.7%) | 30 (10.6%) |
Promotional drug brochures | 10 (3.5%) | 43 (15.2%) | 126 (44.7%) | 68 (24.1%) | 35 (12.4%) |
Medical equipment as gifts | 0 (0.0%) | 44 (15.6%) | 117 (41.5%) | 48 (17.0%) | 73 (25.9%) |
Branded pen/ magnet/ mouse pad as gifts | 10 (3.5%) | 10 (3.5%) | 112 (39.7%) | 76 (27.0%) | 74 (26.2%) |
Sponsorship for travel / expenses in conferences/ sponsorship for personal tour | 32 (11.3%) | 79 (28%) | 68 (24.1%) | 46 (16.3%) | 57 (20.2%) |
Direct mail | 10 (3.5%) | 15 (5.3%) | 77 (27.3%) | 95 (33.7%) | 85 (30.1%) |
Subscription of journals | 0 (0.0%) | 37 (13.1%) | 98 (34.8%) | 76 (27%) | 71 (25.2%) |
Participation by company in continuing medical education conferences | 21 (7.4%) | 89 (31.6%) | 72 (25.5%) | 73 (25.9%) | 27 (9.6%) |