Table 3 The effect of 10 promotional tools on physicians’ prescribing patterns
Professional’s prescribing behavior | ||
|---|---|---|
Shifting drug prescription from one company to another if both were generic | Changing clinical practice after attending conferences and meetings | |
Pharmaceutical marketing strategies | Asymptotic significance (2-sided) P value | |
Visits of medical representatives | .366 | .149 |
Sales calls made by pharmaceutical companies | 0.000 | 0.001 |
Drug samples | 0.001 | 0.201 |
Promotional drug brochures | 0.004 | 0.000 |
Medical equipment as gifts | 0.004 | 0.078 |
Branded pen/ magnet/ mouse pad as gifts | 0.004 | 0.011 |
Sponsorship for travel/ expenses in conferences/ sponsorship for personal tour | 0.000 | 0.000 |
Direct mail | 0.000 | 0.000 |
Subscription of journals | 0.062 | 0.013 |
Participation by the company in continuing medical education conferences | 0.000 | 0.000 |