Table 1 Summary of the studies that have addressed the impact of different pharmaceutical marketing strategies in developing middle-eastern countries
Authors | Site | Pharmaceutical marketing tool | Findings | Year |
|---|---|---|---|---|
[7] | Yemen | Medical representatives | The majority of the physicians had positive interactions with medical representatives | 2013 |
[51] | Tripoli, Benghazi and Sebha, Libya | Medical representatives | Cultivate subconscious commercial or conflict of interest relationships with prescribers | 2013 |
[52] | Jordan | Gifts | There is a statistically significant effect of pharmaceutical companies’gifts on the doctors’prescribing behavior | 2013 |
[53] | Baghdad, Iraq | Medical representatives, gifts, medical conferences and meetings | Acceptance of various types of gifts and it influences physician prescribing pattern and results in early adoption to prescribe newly medications | 2014 |
[10] | Lebanon | Not defined | 9% unnecessary medication prescription | 2015 |
[41] | Lebanon | Pharmaceutical company representatives | Negatively impacting drug prescription and dispensing practices | 2017 |
Not applicable | Not applicable | Not applicable yet | Not applicable yet | 2017–2018 |