TY - STD TI - Shi L, Singh DA. Essentials of the US health care system. 4th ed. Burlington: Jones and Bartlett; 2017. ID - ref1 ER - TY - STD TI - Griffith JR. Hospitals: what they are and how they work. 4th ed. Sudbury: Jones and Bartlett; 2012. ID - ref2 ER - TY - BOOK AU - Fortenberry, J. L. PY - 2010 DA - 2010// TI - Health care marketing: tools and techniques. 3rd ed PB - Jones and Bartlett CY - Sudbury ID - Fortenberry2010 ER - TY - BOOK AU - Fortenberry, J. L. PY - 2011 DA - 2011// TI - Cases in health care marketing PB - Jones and Bartlett CY - Sudbury ID - Fortenberry2011 ER - TY - BOOK AU - Kerin, R. A. AU - Hartley, S. W. PY - 2017 DA - 2017// TI - Marketing. 13th ed PB - McGraw-Hill CY - New York ID - Kerin2017 ER - TY - STD TI - Kotler P, Keller KL. Marketing management. 14th ed. Upper Saddle River: Pearson; 2012. ID - ref6 ER - TY - BOOK AU - McDonald, M. AU - Dunbar, I. PY - 2012 DA - 2012// TI - Market segmentation: how to do it and how to profit from it PB - Wiley CY - West Sussex UR - https://doi.org/10.1002/9781119207863 DO - 10.1002/9781119207863 ID - McDonald2012 ER - TY - STD TI - Weinstein A. Handbook of market segmentation: strategic targeting for business and technology firms. 3rd ed. Binghamton: Haworth; 2004. ID - ref8 ER - TY - JOUR AU - Sanfelice, G. PY - 2014 DA - 2014// TI - Hit with one shot: assessing the drivers of target marketing effectiveness JO - Knowl Process Manag VL - 21 UR - https://doi.org/10.1002/kpm.1441 DO - 10.1002/kpm.1441 ID - Sanfelice2014 ER - TY - BOOK AU - Fortenberry, J. L. PY - 2013 DA - 2013// TI - Nonprofit marketing PB - Jones and Bartlett CY - Burlington ID - Fortenberry2013 ER - TY - STD TI - Kim WC, Mauborgne R. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Boston: Harvard Business School Press; 2005. ID - ref11 ER - TY - STD TI - Kim WC, Mauborgne R. Blue ocean strategy. Harv Bus Rev. 2004;82(10):76–84. ID - ref12 ER - TY - STD TI - Kim WC, Mauborgne R. Red ocean traps. Harv Bus Rev. 2015;93(3):68–73. ID - ref13 ER - TY - BOOK AU - Kotler, P. AU - Trias de Bes, F. PY - 2003 DA - 2003// TI - Lateral marketing: new techniques for finding breakthrough ideas PB - Wiley CY - Hoboken ID - Kotler2003 ER - TY - JOUR AU - Romaniuk, J. PY - 2012 DA - 2012// TI - Five steps to smarter targeting JO - J Advert Res VL - 52 UR - https://doi.org/10.2501/JAR-52-3-288-290 DO - 10.2501/JAR-52-3-288-290 ID - Romaniuk2012 ER - TY - STD TI - Berkowitz E. Essentials of health care marketing. 4th ed. Burlington: Jones and Bartlett; 2017. ID - ref16 ER - TY - STD TI - Hillestad S, Berkowitz E. Health care market strategy: from planning to action. 4th ed. Burlington: Jones and Bartlett; 2013. ID - ref17 ER - TY - BOOK AU - Thomas, R. K. PY - 2014 DA - 2014// TI - Marketing health services PB - Health Administration Press CY - Chicago ID - Thomas2014 ER - TY - BOOK AU - Elrod, J. K. PY - 2013 DA - 2013// TI - Breadcrumbs to cheesecake PB - R Publishers CY - Shreveport ID - Elrod2013 ER - TY - JOUR AU - Elrod, J. K. AU - Fortenberry, J. L. PY - 2017 DA - 2017// TI - Centers of excellence in healthcare institutions: what they are and how to assemble them JO - BMC Health Serv Res VL - 17 UR - https://doi.org/10.1186/s12913-017-2340-y DO - 10.1186/s12913-017-2340-y ID - Elrod2017 ER - TY - JOUR AU - Elrod, J. K. AU - Fortenberry, J. L. PY - 2017 DA - 2017// TI - The hub-and-spoke organization design: an avenue for serving patients well JO - BMC Health Serv Res VL - 17 UR - https://doi.org/10.1186/s12913-017-2341-x DO - 10.1186/s12913-017-2341-x ID - Elrod2017 ER - TY - JOUR AU - Elrod, J. K. AU - Fortenberry, J. L. PY - 2017 DA - 2017// TI - Tithing programs: pathways for enhancing and improving the health status of the underprivileged JO - BMC Health Serv Res VL - 17 UR - https://doi.org/10.1186/s12913-017-2753-7 DO - 10.1186/s12913-017-2753-7 ID - Elrod2017 ER - TY - JOUR AU - Mangleburg, T. PY - 1990 DA - 1990// TI - Children’s influence in purchase decisions: a review and critique JO - Adv Consum Res VL - 17 ID - Mangleburg1990 ER - TY - JOUR AU - Wilson, G. AU - Wood, K. PY - 2004 DA - 2004// TI - The influence of children on parental purchases during supermarket shopping JO - Int J Consum Stud VL - 28 UR - https://doi.org/10.1111/j.1470-6431.2004.00393.x DO - 10.1111/j.1470-6431.2004.00393.x ID - Wilson2004 ER - TY - STD TI - Angell R, Angell C. More than just “Snap, Crackle, and Pop”. “Draw, Write, and Tell”: an innovative research method with young children. J Advert Res. 2013;53(4):377–90. ID - ref25 ER - TY - JOUR AU - Ebster, C. AU - Wagner, U. AU - Neumueller, D. PY - 2009 DA - 2009// TI - Children’s influences on in-store purchases JO - J Retailing and Consumer Services VL - 16 UR - https://doi.org/10.1016/j.jretconser.2008.11.005 DO - 10.1016/j.jretconser.2008.11.005 ID - Ebster2009 ER - TY - JOUR AU - Nadeau, J. AU - Bradley, M. PY - 2012 DA - 2012// TI - Observing the influence of affective states on parent-child interactions and in-store purchase decisions JO - J Consum Behav VL - 11 UR - https://doi.org/10.1002/cb.386 DO - 10.1002/cb.386 ID - Nadeau2012 ER -