Table 1 Overview of IM steps and activities applied to the current leaflet development program

Step 1: Logic model of the problem

• Establish and work with a planning group

• Conduct mixed-methods needs assessment

• Create logic model of the problem

• Describe context of the intervention and state program goals

Step 2: Program outcomes and objectives; logic model of change

• State expected behavioural outcomes and Performance Objectives (PO)

• Create logic model of change

• Create matrix of Change Objectives

Step 3: Program design

• Generate program themes, components, scope and sequence

• Choose theory and evidence-based change methods

Step 4: Program production

• Draft persuasive message content and leaflet

• Pre-test, refine and produce leaflet

Step 5: Program implementation

• Identify program implementers, adopters and maintainers

• Design implementation and liaise with program implementers

Step 6: Program evaluation

• Write effect and process evaluation questions

• Develop measures for assessment

• Specify and complete evaluation plan