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Table 3 Social marketing strategies reported by non-enrolled clients on CHF/TIKA

From: Barriers and facilitators to enrollment and re-enrollment into the community health funds/Tiba Kwa Kadi (CHF/TIKA) in Tanzania: a cross-sectional inquiry on the effects of socio-demographic factors and social marketing strategies

Strategy Total n (%) Low (Shinyanga), n (%) High (Singida), (%) P-Value
Traditional Dances 3(1.6) 1(1.1) 2(2.0) 0.544
Football games 5(2.6) 1(1.1) 4(4.0) 0.223
Sensitization at the health facility via health service providers 129(68.3) 50(56.2) 79(79.0) 0.001
Competition 2(1.1) 0(0.0) 2(0.0) 0.279
Radio media (local) 108(57.1) 49(55.1) 59(59.0) 0.345
Radio media (national) 98(51.9) 45(50.6) 53(53.0) 0.425
TV (national) 35(18.5) 17(19.1) 18(18.0) 0.496
TV (local) 31(16.4) 15(16.9) 16(16.0) 0.514
News paper 7(3.7) 5(5.6) 2(2.0) 0.177
Influence of community leaders via meetings 74(39.2) 23(25.8) 51(51.0) p < 0.0001
Mosque or Church 32(16.9) 8(9.0) 24(24.0) 0.005
Mixed approaches 6(3.2) 3(3.4) 3(3.0) 0.602
House to house sensitizations 22(11.6) 11(12.4) 11(11.0) 0.473
Burners 22(7.9) 7(7.9) 15(15.0) 0.096
Others(relative, schools, brochures etc) 26(13.8) 17(19.1) 9(9.0) 0.036