Table 3 Social marketing strategies reported by non-enrolled clients on CHF/TIKA
Strategy | Total n (%) | Low (Shinyanga), n (%) | High (Singida), (%) | P-Value |
|---|---|---|---|---|
Traditional Dances | 3(1.6) | 1(1.1) | 2(2.0) | 0.544 |
Football games | 5(2.6) | 1(1.1) | 4(4.0) | 0.223 |
Sensitization at the health facility via health service providers | 129(68.3) | 50(56.2) | 79(79.0) | 0.001 |
Competition | 2(1.1) | 0(0.0) | 2(0.0) | 0.279 |
Radio media (local) | 108(57.1) | 49(55.1) | 59(59.0) | 0.345 |
Radio media (national) | 98(51.9) | 45(50.6) | 53(53.0) | 0.425 |
TV (national) | 35(18.5) | 17(19.1) | 18(18.0) | 0.496 |
TV (local) | 31(16.4) | 15(16.9) | 16(16.0) | 0.514 |
News paper | 7(3.7) | 5(5.6) | 2(2.0) | 0.177 |
Influence of community leaders via meetings | 74(39.2) | 23(25.8) | 51(51.0) | p < 0.0001 |
Mosque or Church | 32(16.9) | 8(9.0) | 24(24.0) | 0.005 |
Mixed approaches | 6(3.2) | 3(3.4) | 3(3.0) | 0.602 |
House to house sensitizations | 22(11.6) | 11(12.4) | 11(11.0) | 0.473 |
Burners | 22(7.9) | 7(7.9) | 15(15.0) | 0.096 |
Others(relative, schools, brochures etc) | 26(13.8) | 17(19.1) | 9(9.0) | 0.036 |