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Table 2 Social marketing strategies reported by CHF/TIKA enrolled clients

From: Barriers and facilitators to enrollment and re-enrollment into the community health funds/Tiba Kwa Kadi (CHF/TIKA) in Tanzania: a cross-sectional inquiry on the effects of socio-demographic factors and social marketing strategies

Strategy Total, n (%) Low (Shinyanga), n (%) High (Singida), n (%) P-Value
Traditional Dances 4(1.7) 3(2.6) 1(0.9) 0.314
Football games 2(0.9) 2(1.7) 0(0.0) 0.251
Sensitization at the health facility via health service providers 206(90.0) 100(87.0) 106(93.0) 0.097
Radio media (local) 126(55.0) 60(52.2) 66(57.9) 0.231
Radio media (national) 103(45.0) 48(41.7) 55(48.2) 0.196
TV (national) 45(19.7) 19(16.5) 26(22.8) 0.151
TV (local) 39(17.0) 16(13.9) 23(20.2) 0.139
News papers 15(6.6) 9(7.8) 6(5.3) 0.304
Influence of community leaders via meetings 124(54.1) 59(51.3) 65(57.0) 0.231
Mosque or Church 43(18.8) 15(13.0) 28(24.6) 0.019
Mixed approaches 3(1.3) 3(2.6) 0(0.0) 0.125
House to house sensitizations 31(13.5) 17(14.8) 14(12.3) 0.360
Banners 36(15.7) 16(13.9) 20(17.5) 0.283
Others(relatives, schools, brochures etc) 22(9.6) 16(13.9) 6(5.3) 0.022