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Fig. 1 | BMC Health Services Research

Fig. 1

From: Perceptions and utilization of generic medicines in Guatemala: a mixed-methods study with physicians and pharmacy staff

Fig. 1

Advertisement in Guatemala promoting originator medicines over generic medicines. In English the text reads: I have diabetes. If my medicine fails, I could suffer a diabetic coma. I don’t play around; I only use the real thing. Trusted brands [“originator medicines”] have studies that back up their quality, efficacy, and safety. Respect the medical prescription. Ask your doctor or your pharmacist for originator medicines. Image used with permission of Health Action International

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