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Table 2 Analysis of variance (ANOVA). Mean values of perceived importance – differences between group means

From: A marketing perspective to “delight” the “patient 2.0”: new and challenging expectations for the healthcare provider

 

Discriminating factor

Mhealth apps

Age:

People aged 18-25: 6 Vs. Over 65: 4.80

Education level:

Higher: 5.9 Vs. Lower: 4.6

Social network users:

Users: 5.83 Vs. Non Users: 4.85

Communication 2.0 (email)

Social network users:

Users: 5.5 Vs. Non Users: 4.6

Online health communities

Online health communities:

Female: 5.51 Vs. Male: 4.80

Hospital on social media

Hospital on social media:

Users: 4.58 Vs. Non Users: 3.89