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Appendix Table 1 Publicly-available expenditure data used in this study, US Dollars

From: The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications

Category Source 2005 2006 2007 2008 2009
Aggregate DTCA IMS Health $4,251,000,000 $4,898,000,000 $4,907,000,000 $4,364,000,000 $4,364,000,000b
Kantar Media $4,650,000,000 $5,410,000,000 $5,180,000,000 $4,660,000,000 $4,770,000,000
Nielsen Co. $4,842,992,880 $5,521,235,189 $4,804,707,359 $4,416,132,619 $4,463,925,591
PLoS One (Kornfield et al.) $5,231,000,000 $5,891,000,000 $5,483,000,000 $4,738,000,000 $4,868,000,000
Internet DTCA Kantar Media $181,000,000 $230,000,000 $105,000,000 $141,000,000 $312,000,000
Nielsen Co. $56,180,283 $92,663,966 $77,461,208 $89,733,241 $117,403,346
TVa Nielsen Co. $3,390,587,472 $3,617,308,130 $3,020,695,842 $2,959,199,600 $2,943,000,894
Print Nielsen Co. $1,320,786,065 $1,725,085,052 $1,663,197,318 $1,340,431,981 $1,349,517,112
Radio Nielsen Co. $66,798,340 $72,795,222 $36,681,209 $21,852,164 $46,323,067
Outdoor Nielsen Co. $8,640,720 $13,382,819 $6,671,782 $4,915,633 $7,598,381
  1. aIncludes network, cable, syndicated, and spot TV ads. Excludes Spanish Language TV DTCA
  2. bExcludes $82,791 in reported free standing insert coupons for DTCA