Appendix Table 1 Publicly-available expenditure data used in this study, US Dollars
Category | Source | 2005 | 2006 | 2007 | 2008 | 2009 |
|---|---|---|---|---|---|---|
Aggregate DTCA | IMS Health | $4,251,000,000 | $4,898,000,000 | $4,907,000,000 | $4,364,000,000 | $4,364,000,000b |
Kantar Media | $4,650,000,000 | $5,410,000,000 | $5,180,000,000 | $4,660,000,000 | $4,770,000,000 | |
Nielsen Co. | $4,842,992,880 | $5,521,235,189 | $4,804,707,359 | $4,416,132,619 | $4,463,925,591 | |
PLoS One (Kornfield et al.) | $5,231,000,000 | $5,891,000,000 | $5,483,000,000 | $4,738,000,000 | $4,868,000,000 | |
Internet DTCA | Kantar Media | $181,000,000 | $230,000,000 | $105,000,000 | $141,000,000 | $312,000,000 |
Nielsen Co. | $56,180,283 | $92,663,966 | $77,461,208 | $89,733,241 | $117,403,346 | |
TVa | Nielsen Co. | $3,390,587,472 | $3,617,308,130 | $3,020,695,842 | $2,959,199,600 | $2,943,000,894 |
Nielsen Co. | $1,320,786,065 | $1,725,085,052 | $1,663,197,318 | $1,340,431,981 | $1,349,517,112 | |
Radio | Nielsen Co. | $66,798,340 | $72,795,222 | $36,681,209 | $21,852,164 | $46,323,067 |
Outdoor | Nielsen Co. | $8,640,720 | $13,382,819 | $6,671,782 | $4,915,633 | $7,598,381 |