| |
Statistic
|
TV vs. Print
|
TV vs. Radio
|
TV vs. Outdoor
|
TV vs. Internet
|
|---|
|
Trend
|
Δ (2nd minus 1st)
|
-$122,609,071
|
-$146,138,808
|
-$154,272,982
|
-$167,279,709
|
|
SEdiff
|
$94,728,227
|
$64,642,885
|
$64,409,125
|
$64,550,379
|
|
t
|
−1.2943
|
−2.2607
|
−2.3952
|
−2.5915
|
|
df
|
6
|
6
|
6
|
6
|
|
p
|
0.2431
|
0.0645
|
0.0536
|
0.0411
|
|
Magnitude
|
Δ (2nd minus 1st)
|
-$1,706,354,882
|
-$3,137,268,387
|
-$3,177,916,521
|
-$3,099,469,979
|
|
SEdiff
|
$140,278,912
|
$115,175,353
|
$117,948,373
|
$123,036,591
|
|
t
|
−12.164
|
−27.2391
|
−26.9433
|
−25.1914
|
|
df
|
7
|
7
|
7
|
7
|
|
p
|
<0.0001
|
<0.0001
|
<0.0001
|
<0.0001
|
|
Print vs. Radio
|
Print vs. Outdoor
|
Print vs. Internet
|
Radio vs. Outdoor
|
Radio vs. Internet
|
Outdoor vs. Internet
|
|
$23,529,737
|
-$31,663,911
|
-$44,670,638
|
-$8,134,174
|
-$21,140,901
|
-$13,006,727
|
|
$69,692,386
|
$69,475,618
|
$69,606,591
|
$5,668,070
|
$7,095,286
|
$4,491,759
|
|
0.3376
|
−0.4558
|
−0.6418
|
−1.4351
|
−2.9796
|
−2.8957
|
|
6
|
6
|
6
|
6
|
6
|
6
|
|
0.7471
|
0.6646
|
0.5448
|
0.2013
|
0.0247
|
0.0275
|
|
$1,430,913,505
|
-$1,471,561,639
|
-$1,393,115,097
|
-$40,648,133
|
$37,798,408
|
$78,446,542
|
|
$92,111,455
|
$92,526,092
|
$94,212,421
|
$8,601,111
|
$14,628,702
|
$9,106,204
|
|
15.5346
|
−15.9043
|
−14.787
|
−4.7259
|
2.5839
|
8.6146
|
|
7
|
7
|
7
|
7
|
7
|
7
|
|
<0.0001
|
<0.0001
|
<0.0001
|
0.0021
|
0.0363
|
<0.0001
|
- Note: TV expenditures reported exclude Spanish TV DTCA
