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Table 1 Percentage change in categories of US DTCA expenditures (2005–2009)

From: The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications

DTCA category 2005 expenditure/rank 2009 expenditure/rank Percentage change (2005–2009)
Total televisiona $3,390,587,472 (1) $2,943,000,894 (−) −13.20 %
Total print mediab $1,320,786,065 (2) $1,349,517,112 (−) 2.18 %
Total radio outletsc $66,798,340 (3) $46,323,067 (4) −30.65 %
Outdoor ads $8,640,720 (5) $7,598,381 (−) −12.06 %
Internet $56,180,283 (4) $117,403,346 (3) 108.98 %
Total DTCA expenditure $4,842,992,880 $4,463,842,800 −7.83 %
  1. Source: Nielsen Co. data sourced from fee-based PharmLive Report “Direct-to-Consumer Advertising: Review and Outlook 2011”
  2. aIncludes network, cable, syndicated, and spot TV ads. Excludes Spanish Language TV DTCA expenditures
  3. bIncludes national magazine, local magazine, national Sunday supplement, local Sunday supplement, national newspaper, and local newspaper
  4. cIncludes network and spot radio ads