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Table 2 Frequency of code usage

From: Disseminating a cervical cancer screening program through primary physicians in Hong Kong: a qualitative study

Code name

Times code used

Code definition [15]

Illustrative quotation

Relative advantage (benefit)

67

Degree to which an innovation is perceived as better than the idea it supersedes.

“You either determine to do this kind of screening and you would have your own system to make sure this follow-up or basically this is not something high priority in your practice”.

Complexity

26

Degree to which an innovation is perceived as difficult to understand and use.

“After you try it a few times you find it’s difficult; it’s just not worthwhile.”

Compatibility

22

Degree to which an innovation is perceived as being consistent with the existing values, past experiences, and needs of potential adopters.

“It’s odd if you go see a doctor and then you mention you thought of cervical screening. Will she think I’m trying to get more money from her?

Trialability

5

Degree to which an innovation may be experimented with on a limited basis.

“Actually I signed up but never used it.”

Observability

8

Degree to which the results of an innovation are visible to others.

“If someone was already using the system and they are very excited about it and they are telling me how the system has been able to help their patient care.”