TY - JOUR AU - Liu, Jenny AU - Modrek, Sepideh AU - Anyanti, Jennifer AU - Nwokolo, Ernest AU - De La Cruz, Anna AU - Schatzkin, Eric AU - Isiguzo, Chinwoke AU - Ujuju, Chinazo AU - Montagu, Dominic PY - 2014 DA - 2014/09/05 TI - How do risk preferences relate to malaria care-seeking behavior and the acceptability of a new health technology in Nigeria? JO - BMC Health Services Research SP - 374 VL - 14 IS - 1 AB - To reduce the burden of disease from malaria, innovative approaches are needed to engender behavior change. One unobservable, but fundamental trait—preferences for risk—may influence individuals’ willingness to adopt new health technologies. We explore the association of risk preferences with malaria care-seeking behavior and the acceptability of malaria rapid diagnostic tests (RDTs) to inform RDT scale-up plans. SN - 1472-6963 UR - https://doi.org/10.1186/1472-6963-14-374 DO - 10.1186/1472-6963-14-374 ID - Liu2014 ER -