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Table 3 Bivariate analysis (selected parameters and business performance)

From: Competition in the German pharmacy market: an empirical analysis

  Net revenue development Profit margin
More innovation R = 0.37 R = 0.28
  N = 274 N = 266
  p < 0.001 p < 0.05
Customer consulting R = 0.2 R = 0.11
  N = 273 N = 265
  p < 0.001 p < 0.05
Customer service R = 0.23 R = 0.18
  N = 274 N = 266
  p < 0.001 p < 0.01
Marketing orientation R = 0.3 R = 0.09
  N = 273 N = 265
  p < 0.0012 p < 0.07
Offensive attitude R = 0.21 R = 0.05
  N = 279 N = 271
  p < 0.001 p < 0.19
General intention to develop R = 0.25 R = 0.18
  N = 280 N = 271
  p < 0.001 p < 0.01
Development of customer orientation/loyalty R = 0.21 R = 0.11
  N = 282 N = 273
  p < 0.001 p < 0.05