Table 3 Bivariate analysis (selected parameters and business performance)
From: Competition in the German pharmacy market: an empirical analysis
Net revenue development | Profit margin | |
|---|---|---|
More innovation | R = 0.37 | R = 0.28 |
N = 274 | N = 266 | |
p < 0.001 | p < 0.05 | |
Customer consulting | R = 0.2 | R = 0.11 |
N = 273 | N = 265 | |
p < 0.001 | p < 0.05 | |
Customer service | R = 0.23 | R = 0.18 |
N = 274 | N = 266 | |
p < 0.001 | p < 0.01 | |
Marketing orientation | R = 0.3 | R = 0.09 |
N = 273 | N = 265 | |
p < 0.0012 | p < 0.07 | |
Offensive attitude | R = 0.21 | R = 0.05 |
N = 279 | N = 271 | |
p < 0.001 | p < 0.19 | |
General intention to develop | R = 0.25 | R = 0.18 |
N = 280 | N = 271 | |
p < 0.001 | p < 0.01 | |
Development of customer orientation/loyalty | R = 0.21 | R = 0.11 |
N = 282 | N = 273 | |
p < 0.001 | p < 0.05 |