From: Physicians’ perceptions of medical representative visits in Yemen: a qualitative study
First-order theme | Clustered themes | Second-order theme |
---|---|---|
Welcoming interactions with all MRs | Physicians’ interaction with MRs | Medical representatives’ visits |
Selecting MRs to meet with | ||
Avoiding meetings | ||
Mutual benefits | Reasons for receiving MRs’ visits | |
Perceived legitimacy of MRs as providers of information in general and convenient source to new information | ||
Moral duty; social contracts with MRs | ||
Commercial context | Reasons for not receiving MRs’ visits | |
Obligations; lack of conviction about the product | ||
Lack of credibility of MRs | ||
Inappropriate timing of visits | ||
Scepticism toward MRs |