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Table 1 A final coding framework

From: Physicians’ perceptions of medical representative visits in Yemen: a qualitative study

First-order theme Clustered themes Second-order theme
Welcoming interactions with all MRs Physicians’ interaction with MRs Medical representatives’ visits
Selecting MRs to meet with
Avoiding meetings
Mutual benefits Reasons for receiving MRs’ visits
Perceived legitimacy of MRs as providers of information in general and convenient source to new information
Moral duty; social contracts with MRs
Commercial context Reasons for not receiving MRs’ visits
Obligations; lack of conviction about the product
Lack of credibility of MRs
Inappropriate timing of visits
Scepticism toward MRs
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