Skip to main content

Table 1 A final coding framework

From: Physicians’ perceptions of medical representative visits in Yemen: a qualitative study

First-order theme

Clustered themes

Second-order theme

Welcoming interactions with all MRs

Physicians’ interaction with MRs

Medical representatives’ visits

Selecting MRs to meet with

Avoiding meetings

Mutual benefits

Reasons for receiving MRs’ visits

Perceived legitimacy of MRs as providers of information in general and convenient source to new information

Moral duty; social contracts with MRs

Commercial context

Reasons for not receiving MRs’ visits

Obligations; lack of conviction about the product

Lack of credibility of MRs

Inappropriate timing of visits

Scepticism toward MRs