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Table 3 Rates of message recall by message and outcome type

From: Public health communications and alert fatigue

Outcome Message Message Message Message
  2 3 4 5
Mean number of messages received per week by participants belonging to any listserv. 1.13 0.33 0.35 0.68
Recall content of study message (coded open ended question) among those that could recall content 66/171 139/181 106/191 118/212
66/171 139/181 106/191 118/212
“Fake”/Distractor topic recalled when study topic was recalled 32.2 27.4 26.1 29.3
19/59 20/73 24/92 17/58
Correct recall of study message by prompting or by open ended response among participants who recall receiving any message 52.7 74.9 62.5 57.3
87/165 176/235 150/240 134/234
Correct recall of study message by prompting or by open ended response, over all participants interviewed 24.4 42.4 36.6 35.6
87/356 176/415 150/410 134/376