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Table 3 Rates of message recall by message and outcome type
| Outcome | Message | Message | Message | Message |
|---|---|---|---|---|
| 2 | 3 | 4 | 5 | |
| Mean number of messages received per week by participants belonging to any listserv. | 1.13 | 0.33 | 0.35 | 0.68 |
| Recall content of study message (coded open ended question) among those that could recall content | 66/171 | 139/181 | 106/191 | 118/212 |
| 66/171 | 139/181 | 106/191 | 118/212 | |
| “Fake”/Distractor topic recalled when study topic was recalled | 32.2 | 27.4 | 26.1 | 29.3 |
| 19/59 | 20/73 | 24/92 | 17/58 | |
| Correct recall of study message by prompting or by open ended response among participants who recall receiving any message | 52.7 | 74.9 | 62.5 | 57.3 |
| 87/165 | 176/235 | 150/240 | 134/234 | |
| Correct recall of study message by prompting or by open ended response, over all participants interviewed | 24.4 | 42.4 | 36.6 | 35.6 |
| 87/356 | 176/415 | 150/410 | 134/376 |
