Figure 2From: Nation-scale adoption of new medicines by doctors: an application of the Bass diffusion model The pattern of adoption for sertraline in Australia. The pattern of adoption for sertraline is given by the raw monthly prescription volumes indicating the seasonal and safety net fluctuations (blue), and the Bass diffusion model estimate of the adoption over time (black). The adoption period (to 90 % of saturation) was between mid-1994 and the middle of 2003.Back to article page