Self-reported responsiveness to direct-to-consumer drug advertising and medication use: results of a national survey

Table 1 Characteristics of Respondents Not Exposed to DTCA, Excluded From Study

Characteristic	Prevalence
Age
Less than 65 years	72.0
65 years or older	28.0
Gender
Male	35.2
Female	64.8
Race
White	66.5
Non-white	33.5
Marital Status
Married	49.7
Single, widowed, divorced, other	50.3
Educational Attainment
College graduate or higher	23.2
Some college or less	76.8
Annual Income
Less than $35,000	57.9
$35,000 or more	42.1
Time since last visit to physician
Within one month	40.7
More than one month	59.3
Self-reported health
Excellent	17.8
Very Good	29.1
Good	27.2
Fair	18.1
Poor	7.8
Mean # of Rx drugs in past 6 months	2 (S.D. 1.6)
Mean # of OTC drugs in past 6 months	1.2 (S.D. 1.2)

ISSN: 1472-6963